Job Specifications
Senior Group Sales Manager
£Competitive + Bonus + Company Benefits
Full Time
Kings Cross
London sets the perfect stage for The Standard’s first European flagship and since opening in 2019, The Standard, London has firmly established itself as one of the capital’s most dynamic lifestyle hotels.
Set in King’s Cross within the hotel’s iconic brutalist building, The Standard brings its design-led, culture-driven, activation-heavy philosophy to the heart of the city. With 266 guestrooms ranging from snug Cosy Cores to terraced suites with outdoor bathtubs overlooking St Pancras Station. A constant programme of Happenings, from DJs and brunches to live music and cultural panels, the hotel has become both a neighbourhood fixture and an international destination.
Our Restaurants, Bars, and Rooftop terraces are legendary, and The Standard is known worldwide for nightlife and culturally relevant dining. Isla offers seasonal, produce-led menus on a serene garden terrace; Double Standard pairs American diner spirit with British pub classics; The Rooftop serves cocktails and pizza with panoramic London views; and Decimo brings bold Mexican Spanish cooking, mezcal, and skyline views via our iconic red-pill lift.
Together, these venues create a complex, high-volume, multi-outlet operation running from early morning through late night, welcoming hotel guests, London locals, and international visitors alike. In London, The Standard’s signature mix of playful, sophisticated, and unexpected hospitality continues to evolve, rooted firmly in the culture and energy of the city.
We are now looking for an experienced and commercially driven Senior Group Sales Manager who will embody our Anything but Standard ethos and lead the continued growth of our Groups segment.
Your role
As our Senior Group Sales Manager, you will work in partnership with our Director of Sales and Assistant Director of Sales to strategically lead and grow our Groups (Rooms) business. You will be responsible for driving performance, strengthening market share, and contributing directly to room revenue and ADR through a focused and proactive sales strategy.
You will take ownership of a portfolio of high-value, high-producing accounts across corporate, fashion, creative industries, luxury leisure, and agency markets. Alongside managing and developing existing relationships, you will proactively identify new opportunities and expand our presence across key domestic and international feeder markets.
Strong business development skills are essential. You will design and execute structured prospecting plans, source and convert large and complex group opportunities, and maintain a healthy forward pipeline with accurate forecasting and disciplined follow up.
Representing The Standard in market, you will build and maintain strong relationships with corporate bookers, agencies, TMCs, DMCs, production companies, and key industry partners. The role will involve client entertaining, site inspections, industry events, and where required, international travel to promote both The Standard, London and the wider brand.
As the senior contact for Groups, you will oversee the full lifecycle of business from enquiry and negotiation through to contracting and post-departure follow up. You will ensure seamless handovers to Events and Operations teams, remain engaged throughout the guest journey, and secure repeat and incremental business through consistent relationship management. You will also work closely with Revenue, Marketing, and Operations to align pricing, segmentation, and need period strategies, contributing to forecasting, reporting, and overall commercial planning.
Do you have what it takes to be our Senior Group Sales Manager at The Standard, London...
Prior experience in a Senior Group Sales role within the 4 or 5-star London market is essential. A background within a lifestyle, boutique, or design-led brand would be highly advantageous.
In addition to this you may also have..
A minimum of 5 years’ Group Sales experience within the London market
A proven track record of handling large, complex, high-value group bookings from lead generation through contracting and post-event follow up
Exceptional knowledge of the London Groups (Rooms) market across corporate, fashion, creative, agency, and luxury leisure segments
Be able to travel both nationally and internationally
Strong proactive business development skills with demonstrated success generating new revenue
An established network of key London and international industry contacts
Strong commercial acumen and the ability to interpret market data and booking pace
Experience producing monthly sales and performance reports
Knowledge of Opera PMS, CRM systems, and RFP platforms (experience with Envision is beneficial)
If you believe you have what it takes to elevate our Groups segment and contribute to the continued success of The Standard, London, we would love to hear from you!
All applicants must be eligi