Skills

Leadership Negotiation Strategic thinking Sales Sales Strategy CRM benchmarking Marketing Team Development

Job Specifications

Hotel Director of Sales & Marketing

London

£100k+ bonuses / benefits

Applicants must have a proven track record within Hotels with large conference and events space.

Leading International Hotel Brand

An exceptional opportunity has arisen for a commercially driven Director of Sales & Marketing to lead the sales strategy at one of London’s largest conference and group-focused hotels.

This newly renovated, dual-branded property offers over 500 bedrooms and a substantial conference and events facility, including one of the capital’s largest pillar-free ballrooms accommodating up to 1,200 guests. The hotel benefits from strong corporate, international, MICE and leisure demand streams and is positioned as a key player within its competitive London market.

The Role

Reporting directly to the General Manager, you will take full ownership of the hotel’s commercial performance, driving strategy across:

Meetings & Events
Corporate & Consortia
Group & Leisure
International markets
Brand marketing & positioning

This is a hands-on leadership role requiring both strategic oversight and proactive sales engagement.

Key Responsibilities

Commercial Strategy & Revenue Growth

Develop and implement the full Sales & Marketing strategy
Deliver and exceed revenue targets across bedrooms, M&E and F&B
Lead all Corporate and Consortia RFP activity
Drive RevPAR, ADR, occupancy and total revenue growth
Conduct regular competitor analysis and market benchmarking
Align strategy with brand standards and revenue management direction

Proactive Sales Leadership

Identify, prospect and secure new corporate, MICE, leisure and local accounts
Lead client meetings, site inspections and contract negotiations
Represent the hotel at national and international trade shows and sales missions
Organise and host FAM trips
Build strong relationships with global agents, tour operators and corporate partners
Maintain a strong, conversion-focused sales pipeline

Marketing & Brand Positioning

Develop and execute impactful marketing campaigns aligned to short- and long-term business objectives
Drive audience growth and brand awareness
Work closely with distribution partners and creative teams
Lead in-house promotional and client engagement events

Leadership & Team Development

Lead, inspire and develop the Sales & Marketing team
Create a proactive, high-performance sales culture
Establish and monitor clear KPIs including revenue growth, account acquisition and pipeline conversion
Collaborate cross-functionally with Operations and Revenue teams
Contribute to performance-based incentive structures

Guest & Operational Focus

Champion a guest-centric commercial approach
Work closely with operational leaders to ensure seamless delivery of large-scale events and VIP groups
Analyse customer feedback to drive continuous improvement

About You

We are seeking an experienced Director of Sales or senior commercial leader from a large, conference-led hotel environment.

You will demonstrate:

Proven success in driving significant MICE and group revenue
Experience within large-scale conference hotels (500+ bedrooms preferred)
Strong leadership and team development capability
Excellent negotiation and account management skills
Strategic thinking combined with hands-on delivery
Experience managing structured sales systems and CRM platforms
Background within a recognised branded hotel environment

What’s In It For You?

Competitive salary
Annual bonus scheme
Global employee hotel discounts
Structured learning and development programmes
Friends & Family rates
Pension scheme
Genuine career progression opportunities within a leading international brand
Supportive and collaborative working environment

If you are a dynamic commercial leader ready to take ownership of a flagship, conference-led London hotel, we would love to hear from you.

Candidates must have the right to work in the UK.

About the Company

James Webber Recruitment Ltd is a specialised hospitality recruitment company placing hospitality professionals, chefs and front of house staff, nationwide. We work with many of the top hotels, restaurants, hospitality & leisure businesses within their fields and have challenging, dynamic and exciting roles across the country. We will always listen and understand our client and candidate's requirements and deliver as promised. Founded in 1999, James Webber Recruitment has established itself as one of the leading nationwide... Know more