Job Specifications
Consumer Growth Marketing Manager - B2C
Worthing, West Sussex - Hybrid
Full time, Permanent
Up To £45,000 Per Year Plus Various Company Benefits
At Bluecrest, we're more than a health assessment provider - we're the health intelligence company. Since our founding in 2012, we've been on a mission to make high-quality, affordable health monitoring accessible to everyone across the UK and Ireland. Serving both individual customers and businesses, we empower people to take control of their wellbeing through early detection and long-term health insights.
Our purpose is simple yet powerful: to give everyone confidence in their health. By 2028, our vision is to be the UK's leading health intelligence company, delivering vital health insights to over a million people every single day.
We're proud to help people live healthier for longer, and we do it by making personal health monitoring easy, affordable, and impactful.
Join us in shaping the future of health intelligence, where your work makes a real difference, every day.
Ready to make a real impact and drive meaningful growth? We're looking for a datadriven Consumer Growth Marketing Manager to shape and accelerate our B2C performance. If you're energised by insightled strategy, smart experimentation and delivering measurable results, this role offers the freedom and influence to truly make your mark. You'll take ownership of our acquisition and retention engine, lead and develop a Marketing Assistant, and work closely with talented teams and agency partners to deliver sustainable, scalable growth.
What can we offer you in return? *
Balance & Support
Annual Leave - Starting with 23 days, increasing to 25 after one year, and rising by one day each year up to 28 days (dependant on contracted hours)
Company Sick Pay Scheme
Enhanced Family Leave
Learning & Development
Apprenticeship Schemes
Career Development Opportunities
Bluecrest Academy for Aspiring Managers
Leadership Development Programme
24/7 Learning Library - accessible for everyone!
Financial & Lifestyle
Salary exchange pension
Employee Charity Sponsorship Scheme
Retail and Leisure Discounts
Home Office Allowance
Sophos @Home Protection
Employee Assistance Programme
Health & Wellbeing
Discounted Gym Membership
Cycle to Work Scheme
Four Free Health Assessments per year for yourself, family or friends
50% Off Additional Health Tests
Life Insurance
After qualifying period & subject to terms and conditions and/or eligibility.
Responsibilities
Plan, deliver, and optimise targeted B2C acquisition and retention strategies across paid and organic digital and offline channels [such as TV and radio and other channels], driving performance against defined sales and revenue targets.
Identify, test and scale new growth opportunities and emerging channels, using test and learn frameworks to unlock incremental acquisition and retention growth.
Own performance measurement and evaluation, using Google Analytics, PowerBi dashboards and channel level reporting to provide actionable insights on campaign performance, lead quality, conversion rates, and ROI.
Lead website optimisation and consumer lead generation strategy, working closely with the website product owner to deliver data driven CRO improvements that enhance targeting, user experience, and email subscriber growth.
Work collaboratively with agency partners and internal marketing, product and development teams to ensure technical SEO requirements are effectively implemented and aligned with best practice standards.
Own CRM and lifecycle marketing strategy in Dot Digital, building automated and manual programmes that use data led targeting and segmentation to drive acquisition, retention, and long term customer value.
Manage external agencies to ensure high quality, cost effective execution across Paid Social, PPC, Affiliates and other channels, while maintaining allowable marketing cost thresholds.
Direct the content, creative, and agency teams to develop and evolve performance led campaign creative (e.g. Meta and TV), ensuring messaging and formats are optimised for platform best practice and commercial impact.
Own and manage the consumer growth marketing budget, ensuring efficient allocation across channels to maximise ROI, monitor spend against forecasts, and provide regular performance and budget reporting to stakeholders.
Run brand awareness and acquisition campaigns, testing new channels and strategies to drive growth.
Champion the customer, using insights from surveys, complaints, feedback, reviews, and market research to optimise user journeys and reduce friction.
Collaborate with content and creative teams to produce compelling B2C messaging, case studies, and thought leadership that supports acquisition and retention objectives, ensuring consistent brand voice across all touchpoints.
Stay up to date with industry trends and competitor activity to inform growth and content strategies.
Lead and develop one direct report [Marketing Assistant],