Job Specifications
Get to know Okta
Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.
At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.
Join our team! We’re building a world where Identity belongs to you.
About the Role
We are seeking a Staff Product Marketing Manager to act as the program leader for Okta’s thought leadership strategy. In this role, you will own our flagship thought leadership reports, transforming data, telemetry, and industry research into compelling narratives that showcase the value of Okta and Auth0.
This is a role for a natural storyteller who is passionate about finding the 'so what' in the data. You'll act as a bridge between data insights and market-moving narratives, shaping our company's voice on key industry topics. This is a highly visible, cross-functional leadership role that requires gaining executive alignment and ensuring our insights are activated globally with measurable business impact.
What You’ll Do
Define the program strategy: Evolve our thought leadership program by identifying and developing new, data-driven research initiatives that align with Okta's strategic priorities.
Own the end-to-end lifecycle of our flagship reports:: Lead the entire process from initial data analysis in close partnership with the data team, to narrative development, global GTM activation and impact measurement.
Shape and align Okta’s POV: Partner with executives and stakeholders across Data, Product, Product Marketing, Security and Professional Services to shape a credible narrative that reflects key company initiatives and is grounded in research and product truth.
Drive cross-functional activation: Collaborate with Creative, Brand, Global Campaigns, Programs, PR/Comms, and regional marketing to package insights into multi-format experiences and scalable toolkits, plus derivative content (blogs, webinars, sales collateral) that fuel awareness, demand, and enablement.
Resonate with multiple audiences: Ensure initiatives connect with both leadership audiences in IT, Security, Product, and Engineering and practitioners (developers, architects, security operators), showing the full business and technical value of identity solutions.
Monitor industry and competitive trends: Track news, research, and competitive narratives to ensure Okta’s thought leadership is timely, differentiated, and part of the broader market conversation.
Measure and optimize impact: Define KPIs, track performance with analytics partners, and clearly communicate results back to stakeholders to continuously improve how insights programs drive brand leadership, engagement, and pipeline.
What You’ll Bring
8+ years of experience turning complex data into strategic narratives in a role such as product marketing, UX research, content strategy, or market insights.
Proven ability to develop and communicate a strategic point of view that influences executives and external audiences.
Exceptional storytelling and messaging skills, with experience shaping data-driven narratives for both executive and technical practitioner audiences.
Experience collaborating across global and industry-focused teams to tailor messaging for regions and verticals.
Ability to work with creative partners or agencies to deliver insights-driven content that is both credible and engaging.
Proven ability to own and drive a portfolio of complex, cross-functional initiatives (like annual reports or research series) from strategic concept to launch.
Ability to leverage reports and dashboards within platforms such as Tableau and Salesforce to explore data, synthesize insights, and inform narrative development
Comfort in fast-paced environments with shifting priorities.
Why Join Us
At Okta, we’re shaping the future of identity as the trust layer for digital experiences. This role offers the opportunity to define Okta’s voice in the market, influence industry dialogue, and amplify how our solutions help customers succeed in an evolving digital and AI-driven world.
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Below is the annual base salary range for candidates located in San Francisco Bay Area. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.
The annual base salar