Job Specifications
About The Role
This is Opendoor's growth infrastructure architect role—you'll design and build the tracking infrastructure, automation systems, and operational tools that make paid and SEO traffic efficient, testable, and scalable. Your job is to build the tracking infrastructure that makes every dollar accountable, eliminate manual work through automation, and enable a lean marketing team to operate with speed and precision while managing millions in annual paid media spend.
You'll own the technical plumbing that makes marketing work: conversion tracking that connects every touchpoint to outcomes (GTM, CAPI, server-side tracking), automation that eliminates manual work (budget alerts, campaign QA, workflow tools), operational insights that drive daily optimization decisions, and landing page infrastructure that enables rapid testing. That means: accurate event tracking across paid and organic, automated budget/performance monitoring, quick analyses for the acquisition team, and AI-assisted page creation at scale. You'll also drive cross-functional initiatives with Engineering, Product, and Growth Science teams to get critical tracking and infrastructure work prioritized.
Core Responsibilities
Conversion Tracking & Tag Management
Own Google Tag Manager and server-side tracking across Opendoor properties
Implement and maintain CAPI (Facebook, TikTok), enhanced conversions (Google), and offline conversion tracking to ensure accurate conversion data flows to ad platforms
Partner with Engineering on Segment event tracking implementation, maintain event taxonomy documentation, and QA/troubleshoot tracking issues
Marketing Automation & Operational Efficiency
Build automated budget pacing alerts, overspend warnings, and performance anomaly detection (CTR drops, conversion drops, spend spikes)
Create campaign creation workflows, templates, and QA automation for launch checks (broken links, missing UTMs, tracking validation)
Automate repetitive operational tasks using Gumloop, Python scripts or Claude Code to 10x team velocity
Train team on AI tools and self-serve automation workflows for landing page and ad copy creation
Cross-Channel Performance Insights
Partner closely with the Acquisition team to provide them with actionable insights to improve ROAS
Provide operational campaign analysis, answer ad-hoc performance questions, and surface optimization opportunities across paid and SEO channels
Build analyses to inform budget allocation and channel decisions in partnership with Growth Science
Landing Page Infrastructure & Experimentation
Design and build scalable landing page infrastructure to support paid campaigns (digital, traditional) and programmatic SEO
Build standardized page templates that AI tools (Claude, Midjourney, Copy.ai) populate with content at scale, enabling 10x faster page creation
Design and execute A/B tests for landing pages, paid creative, and on-site experiences using platforms like Amplitude or in-platform channel UIs
Partner with SEO Lead and Data Science on technical infrastructure, measurement planning, and incrementality testing
Who You Are
Technical Skills:
Expert in GTM, GA4, conversion tracking (CAPI, enhanced conversions, server-side tagging), and experimentation platforms (Amplitude, Optimizely, VWO)
Working knowledge of HTML/CSS/JavaScript to architect landing page systems and leverage AI coding tools for implementation
Proficient with automation tools (Zapier, Gumloop, Make, Python/JS scripting)
Experience with APIs, webhooks, Segment/CDP platforms, and SQL for campaign analysis
Experience:
7+ years in growth marketing operations supporting performance teams at scale (millions in spend)
Track record building infrastructure (not campaigns) that scales team efficiency 2-3x through automation, testing frameworks, and AI-powered systems
Proven ability to drive work through Product/Engineering teams without direct authority and influence roadmaps
Deep expertise in experimentation, landing page optimization, and programmatic page generation at scale
Mindset:
Infrastructure builder: Design scalable systems that eliminate entire categories of manual work
AI-native: Proven track record using AI to 10x output
High agency senior IC: You architect solutions, prototype independently, and build them yourself
Bonus Points:
Experience in high-consideration, high-value transactional businesses (real estate, auto, financial services)
Built marketing automation workflows that measurably increased team velocity or reduced CAC
Experience with headless CMS architectures for scalable page deployment
Proficiency with design tools (Figma) or AI tools for rapid prototyping
Experience with dynamic content systems, or A/B testing at scale
Background in analytics engineering or data visualization (Tableau, Looker, Mode)
Compensation
The base pay range for this position is $128,800 - $177,100 annually, plus RSUs and bonuses. Pay within this range varies by work location and may also depend on yo