Skills

Communication Sales CRM Marketing Agile Analytics Google Analytics Digital Marketing

Job Specifications

We are seeking a data-driven and detail-oriented Digital Marketing Specialist to join our global Marketing team. This role will focus on analyzing Digital Marketing performance, CRM data, and customer behavior across all our digital channels to drive actionable insights. The function bridges Marketing strategy and data analytics to drive measurable business growth.

Key Responsibilities:

Digital Tools Analytics

Analyze performance metrics and utilization of digital channels
Monitor and report on KPIs such as traffic, conversion rates, user engagement
Build and maintain dashboards and automated reporting frameworks
Provide insights and optimization recommendations to improve conversion rates and engagement
Track user behavior

CRM Analytics

Analyze CRM data to evaluate lead quality, conversion rates, segmentation effectiveness, lifecycle performance, and customer retention
Develop audience segmentation strategies based on behavior and performance trends
Drive customer segment analysis for digital portal content and engagement tracking

Digital Customer Portal Customer Tracking

Track and analyze user behavior within and across digital portal modules
Identify friction points in the customer journey
Provide insights to enhance UX, personalization, and engagement strategies
Focus on conversion rate optimization, tracking conversion
Digital Customer Portal access management, user analysis

Competencies / Skills:

Agile team player, strong analytical mind, digital savvy, excellent communication skills, proactive, curious and open minded, customer centric mindset

Profile:

Education: Business, Economics, Marketing or Communication university degree background (BS)
Experience: 2+ years experience in Marketing analytics, digital performance analysis. Work experience in international Sales & Marketing environment or COM agency. Knowledge of customer journey mapping
IT: MS office - especially excel and ppt, advanced knowledge in Google Analytics, CRM platforms
Language Skills: Fluent in English, any other language is an asset

About the Company

Founded in 1971 and having its headquarters in Belgium, Gantrex is the global market leader in production, distribution, installation and maintenance of high quality crane rail solutions. The group realizes a turnover of €130m and employs over 500 people globally in 20 countries. Gantrex offers its products and services across the world. We operate 4 production sites in Belgium, Spain, Canada and China, and have additional Sales & Service teams on 5 continents. Gantrex products are used in many different applications and en... Know more