Job Specifications
Account Executive
PRAXIS Public Relations is an independent Canadian agency and we are hiring an energetic, results-driven multi-tasker with exceptional organization skills for an Account Executive role. The successful candidate will thrive in a fast-paced environment, and boast experience in media relations, influencer marketing, social media and event management.
Are you curious, creative and connected? Do you flourish in a high-energy environment focused on excellence, like what you do, and welcome a stimulating challenge every day? Do you enjoy working on iconic, forward-thinking, world-class, fun brands? If so, PRAXIS is looking for YOU.
ABOUT PRAXIS
PRAXIS is a future-focused public relations and marketing agency partnering with clients ranging from global blue-chip brands to bold industry disruptors. Our full-service team of PR, influencer, event, social, and digital experts delivers top-tier marketing solutions with best-in-class client service through creativity and credibility.
PRAXIS is a remote-first agency that values flexibility and autonomy, while prioritizing connection through regular in person team-building and collaboration touchpoints and days.
As one of the few Canadian agencies with an efficiency-focused Four-Day Work Week, PRAXIS offers permanent full-time employees the option to enjoy enhanced work–life balance that fuels sharper creativity, stronger team morale, and superior client results. In addition to this we have a comprehensive professional development program, work from home stipends and many other perks.
As many client events take place in the GTA, candidates should be based in or near the city to participate in in-person activities as needed.
JOB BRIEF
As an Account Executive at PRAXIS, you’ll play a hands-on role across multiple accounts - bringing big ideas to life while sharpening your leadership skills. You’ll support day-to-day program execution, offer strategic guidance to clients, and help drive results across media relations, social, events, influencers, and more. You’ll also begin mastering budgeting and account admin, while mentoring junior team members and growing your confidence as a team lead.
DAY-TO-DAY RESPONSIBILITIES
General Team Activities
Develop a strong understanding of your clients’ brands, competitors, and categories, and apply this knowledge to generate relevant, strategic recommendations.
Lead the execution of multi-channel programs, ensuring quality, timeliness, and alignment with client goals.
Provide day-to-day client support, develop and manage timelines and budgets, and proactively flag solutions to challenges.
Mentor junior team members by delegating effectively, providing constructive feedback, and reviewing deliverables such as critical paths, reports, and research.
Maintain clear, consistent communication with internal teams and external vendors, negotiating professionally and advocating for client interests.
Deliver thoughtful research and analysis that informs strategy and supports ongoing client program development.
Media Relations
Support the development of media strategies and lead execution across earned and paid channels.
Draft and edit high-quality media materials requiring minimal revision, including press releases, media lists, and briefing documents.
Build and maintain strong relationships with media contacts relevant to client industries.
Confidently pitch media and secure coverage that aligns with client objectives.
Analyze and report on media coverage to extract insights and inform future planning.
Influencer Relations
Identify, assess, and recommend influencers aligned with brand values and target audiences.
Input on KPI development for metrics that matter most based on influencer briefs.
Negotiate contracts, onboard talent, and provide clear briefs and direction throughout campaign execution.
Review influencer content and performance data to ensure consistency with campaign goals and messaging.
Guide junior team members in building and vetting influencer lists and developing wrap reports.
Event Management
Plan and manage events from strategy to execution, ensuring all elements align with brand objectives.
Conduct venue assessments, source suppliers, and oversee critical paths and production timelines.
Draft and edit event materials such as invitations, speeches, and run-of-show documents.
Lead on-site event execution, overseeing logistics and managing guest experience to ensure seamless delivery.
Troubleshoot issues in real time and maintain professionalism under pressure.
Social & Digital
Stay current on platform functionality, trends, and best practices across major social networks.
Support and execute paid and organic strategies, including content calendars and community management oversight.
Write/edit on-brand social copy and help optimize campaign performance through data analysis.
Spearhead UGC initiatives and int
About the Company
We are a leading Canadian marketing communications agency with a talent for turning heads, curating exceptional experiences, and making authentic connections between brands and the people who matter to them.
We work with big brands and brands who think big, to deliver results across five integrated divisions: PRAXIS PR, PRAXIS Digital, PRAXIS Live, PRAXIS Social and PRAXIS Collabs.
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