Job Specifications
About SOTA
SOTA: Building the Future of AI Content for enterprises
Backed by Europe’s top VCs, and with a team from Meta, Google, Amazon, Revolut and Private Equity, we’re building the future of marketing content.
While consumer attention moves faster than ever, the way companies create, test, and scale marketing content is still slow, manual, and fragmented. SOTA is an AI powered content technology company helping teams generate, adapt, and deploy high-performing content at scale without sacrificing quality or brand voice
We’re an early stage, fast growing company with strong early traction, working at the intersection of AI, creativity, and growth. We operate with high standards, high ownership, and a strong bias toward execution.
We’re hiring a Sales & Strategy Associate to work directly with the founding team on our highest-priority revenue and growth initiatives.
This is a full time generalist role with a sharp commercial edge ideal for someone who wants to learn how to build, sell, and scale a category defining AI company. The learning curve is steep, the pace is intense, and the impact is real.
If you want to build your own company, or lead revenue one day: this is the role you take.
The Role
This is a full time role with a 3 month trial period
As a Sales & Strategy Associate, you’ll work at the intersection of sales execution, GTM strategy, ops, and data.
You’ll work directly with the founders to figure out:
Who we should be selling to
How we reach them
What messaging actually lands
What converts into revenue, and why
This is a hands on role. You’ll help define the strategy and execute it. Outreach, systems, analysis, iteration are all part of the job.
If you want exposure to how sales and strategy really work in an early stage AI startup, this role is built for you.
What You’ll Do
Growth & Expansion
Help design and build scalable sales and GTM systems from zero
Research new customer segments, verticals, and expansion opportunities
Test new growth channels, measure impact, and iterate quickly
Document processes, systems, and learnings so the team can move faster as it scales
Sales Execution
Reach out directly to prospects and help build and manage pipeline
Support live sales conversations, follow ups, and deal progression
Partner closely with sales to improve lead quality, conversion, and close rates
Help refine sales messaging based on real customer conversations
Revenue & GTM Strategy
Help define ICPs, segmentation, and core sales positioning
Turn revenue targets into clear sales and go to market plans
Launch, test, and iterate outbound campaigns (email, LinkedIn, experiments)
Support pricing, packaging, and offer experimentation
Data & Insights
Track outreach, pipeline, and funnel performance end-to-end
Analyse results to identify what’s working, what’s not, and why
Turn data into actionable insights and concrete recommendations
Feed learnings back into sales strategy, GTM execution, and product decisions
Who You Are
Have high agency, think like an owner with entrepreneurial spirit
Experience in fast-paced, high-expectation environments (consulting, finance, early stage startups)
Curious, commercially minded, and comfortable with ambiguity
Extremely organised, data aware: SQL, Python, and automation knowledge a plus
Confident reaching out, experimenting, and learning in public
Thrives in fast moving, early stage environments
You don’t need years of experience. You do need ownership, energy, and a bias toward action.
This Is Great If You Want To
Be part of one of the fastest growing tech startups in London
Work directly with founders and decision-makers
Learn how sales strategy is built and executed in an AI startup
Build real skills across sales, ops, and analytics
Take on responsibility quickly and grow with the company
Become a founder later on in your career
Why SOTA
Early-stage with real traction: your work directly shapes product, GTM, and company direction
Direct access to founders: learn how decisions actually get made
High ownership from day one: real responsibility, not busywork
Fast learning curve across AI, sales, strategy, and growth
Small, ambitious, low-ego team that moves fast and cares about outcomes
Strong backing and real resources: proper tooling, infrastructure, and support
Competitive salary + meaningful equity: you share in the upside
Access to top-tier network of founders, operators, and investors
If you want to sell, think strategically, and help build a company from the ground up, we’d love to hear from you.
No bots. No auto-filters.
To apply, email your CV (pdf) and a short cover letter to cora@sota.tech
Applicants must be London based or willing to relocate.