Job Specifications
Job Description
The Enterprise Director plays a critical leadership role within Gen3 Marketing, reporting into the Senior Director and overseeing the successful execution of enterprise level client strategies, performance standards, operational processes, and team development. This role is responsible for driving performance, profitability, and long-term growth across complex, high value enterprise affiliate programs, while ensuring exceptional delivery quality and client satisfaction. The Enterprise Director also leads multilayered teams, monitors enterprise portfolio performance, and ensures strategic alignment with broader organizational goals.
Oversees: Associate Directors, Sr. / Affiliate Managers
Reports to: Senior Director
Responsibilities:
Enterprise Client & Portfolio Leadership
Own the day-to-day health, performance, and growth of assigned enterprise client portfolios, ensuring retention, revenue expansion, and margin protection
Lead enterprise level onboarding strategies, ensuring cross functional alignment and readiness for complex program launches
Participate in and shape enterprise level annual plans and QBRs, contributing strategic insights and performance narratives tailored to executive stakeholders
Conduct regular executive caliber client touchpoints, synthesizing insights and presenting forward looking recommendations that reinforce enterprise partnership value
Team Leadership & Development
Coach, mentor, and support in-line team members (AC/AAM/AM/SAM) to foster growth within their accounts and roles
Develop Associate Directors and Sr. Managers to operate at enterprise standards, including advanced analytics, forecasting discipline, and strategic storytelling
Host weekly one-on-ones with direct reports to foster professional relationships, support employee growth, and review account performance against enterprise-level KPIs
Ensure team readiness to manage complex enterprise programs, including training on attribution, incrementality, publisher mix analysis, and advanced optimization frameworks
Strategic Execution & Operational Excellence
Work collaboratively to translate the company’s vision and goals into tactical solutions and results
Guide teams in building enterprise-grade action plans, ensuring alignment with forecasting, pacing, and strategic priorities
Review delivery team reports and summaries to stay abreast of program performance and progress in relation to action plans and KPIs, providing feedback and guidance on areas of improvement
Validate the quality and accuracy of enterprise performance insights, ensuring Directors and Managers deliver clear insights → strategy → action narratives
Risk Management & Escalation Leadership
Act as a point of escalation to help team members troubleshoot and resolve client, program, and publisher-related issues and team member challenges
Identify enterprise level risks early (tracking issues, publisher churn, budget shifts, competitive pressure) and develop scenario based contingency plans
Provide appropriate transparency to keep the Senior Director informed of account status, wins/losses, client satisfaction, concerns, or red flags
Escalate and execute on all areas of concern in relation to client and/or individual performance issues to the Senior Director
Cross-Functional Collaboration
Partner with analytics, finance, and media planning teams to ensure enterprise affiliate strategies align with broader business priorities
Identify industry trends and make recommendations to leadership for new and creative ways to improve, automate, and streamline services
Identify and proactively promote opportunities to offer clients additional Gen3 services
Financial Stewardship & Forecasting
Accountable for team staffing, bandwidth, and program allocation
Lead forecasting and pacing discipline across enterprise accounts, ensuring assumptions, risk buffers, and investment decisions are sound
Manage delivery teams’ P&L as it relates to department goals, targets, and forecasting, with heightened responsibility for enterprise margin protection
Talent Management & Organizational Contribution
Participate in interviewing, onboarding, and offboarding of team members
Conduct performance reviews for direct reports
Support succession planning and development of future enterprise-ready leaders
Assist Biz Dev with ad hoc projects including case studies and proposals
Assist Delivery Leaders with ad hoc projects (white papers, blog posts, client testimonials, etc.)
Respect and maintain all role specific work quality standards, best practices, and procedures outlined by Delivery Leaders and Operations Teams
Client Lifecycle & Growth
Assess and support client contract renewals, amendments, and potential renegotiations
Drive enterprise client allocation growth, ensuring programs scale sustainably and profitably
Accountable for client retention and long-term enterprise partnership health
What's in it for you?
Remote options outside of the PA office / If