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The Matchstick Group
Strategy Director, Medtech Marketing & Advertising

Strategy Director, Medtech Marketing & Advertising

On site

Charleston, United states

Senior

Freelance

29-12-2025

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Skills

Leadership Go Research Facilitation Architecture Marketing

Job Specifications

Strategy Director (Brand + GTM)

Healthcare / MedTech

Charleston, SC (Remote / Hybrid OK)

Contract-to-Hire

About The Matchstick Group

The Matchstick Group is a senior-led brand and marketing strategy agency specializing in healthcare and medical technology. We work with companies at pivotal moments—launches, rebrands, market entry—bringing clarity, conviction, and a strong point of view.

We are intentionally lean. We move quickly. We value experience and decisiveness.

This is not a big-agency role.

The Opportunity

We’re looking for a Strategy Director who can confidently lead clients and internal teams through complex brand and go-to-market challenges. This role requires strong client presence, sound judgment, and an entrepreneurial mindset.

You won’t wait for direction here—you’ll help set it.

What You’ll Do

Lead brand strategy, go-to-market strategy, and positioning engagements

Develop:

Brand architecture and portfolio strategies
Guide senior clients with clear recommendations and POVs
Own client relationships and lead working sessions and presentations
Translate complex clinical, technical, or business inputs into actionable strategy
Partner closely with creative and copy leadership to bring strategy to life (e.g., working with the creative team on naming frameworks and decision criteria and partnering with the the creative team on messaging hierarchies and narrative platforms)
Use AI tools to accelerate research, synthesis, and first drafts—while applying human judgment and experience

What We’re Looking For
10–15+ years of experience in brand or marketing strategy - specifically in healthcare, medtech, pharma, and/or regulated B2B categories
Strong client management experience (you’ve led senior stakeholders directly)
An entrepreneurial mindset—you see what needs to be done and do it
Comfortable working lean and moving fast
Ability to guide teams without waiting for detailed briefs

This Role Is Not For You If…
You’re used to large agency layers and long timelines
You wait for perfectly defined briefs
You prefer facilitation over leadership

How We Work

We are a lean, senior-led agency. We value experience, clear POVs, and people who take ownership. If you’re looking for a slow-moving, highly layered environment, this won’t be the right fit—but if you enjoy guiding clients, shaping ideas, and moving quickly, we’d love to talk.

About the Company

Illuminating the insights that ignite brands. The Matchstick Group is an agency for the 21st century. We provide healthcare marketing teams with world-class strategic insights and launch winning brands without the cumbersome “traditional” agency process and expense. Our scalable business model allows us to put your needs first and tap into the team of seasoned professionals that you need to ignite your brand. Could your brand benefit from a new perspective? Know more