The Matchstick Group

About the Company

Illuminating the insights that ignite brands. The Matchstick Group is an agency for the 21st century. We provide healthcare marketing teams with world-class strategic insights and launch winning brands without the cumbersome “traditional” agency process and expense. Our scalable business model allows us to put your needs first and tap into the team of seasoned professionals that you need to ignite your brand. Could your brand benefit from a new perspective?

Listed Jobs

Company Name

The Matchstick Group

Job Title

Strategy Director, Medtech Marketing & Advertising

Job Description

**Job title**: Strategy Director, MedTech Marketing & Advertising **Role Summary**: Lead high‑level brand and go‑to‑market strategy for medical technology clients, manage senior client relationships, and guide internal teams and creative partners through complex positioning and launch challenges. **Expectations**: Deliver compelling brand architectures, portfolio strategies, and competitive insights; own client dossiers; and steer strategic planning from concept to execution in a fast‑moving, lean agency environment. **Key Responsibilities**: - Direct all phases of brand and GTM strategy projects, including research, synthesis, and deliverables. - Build brand architecture and portfolio strategies tailored to MedTech markets. - Provide clear, data‑driven recommendations and points of view to executive stakeholders. - Own client relationships, lead strategy workshops, and present findings to senior leaders. - Translate technical, clinical, or business inputs into actionable position‑ing frameworks. - Collaborate with creative and copy teams on naming frameworks, decision criteria, and narrative/hierarchy development. - Leverage AI tools to accelerate research and drafting while applying expert judgment. **Required Skills**: - Deep expertise in brand strategy and go‑to‑market planning within healthcare, MedTech, pharma, or regulated B2B sectors. - Proven senior client management and presentation experience. - Entrepreneurial mindset: identify gaps, propose solutions, and execute without lengthy brief cycles. - Ability to lead teams, facilitate strategy sessions, and drive decisions. - Comfortable operating in a lean, fast‑paced agency culture. - Strong written and verbal communication, storytelling, and data‑driven persuasion. **Required Education & Certifications**: - Bachelor’s degree in Marketing, Business, Life Sciences, or related field. - 10–15+ years of industry experience; advanced certifications (e.g., Certified Brand Strategist, PMP) preferred but not mandatory.

Charleston, United states

On site

Senior

29-12-2025