Job Specifications
THE COMPANY: BIRDY GREY
Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life: their wedding.
Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over 2 million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day.
THE OPPORTUNITY: Growth Marketing Manager
REPORTS TO: Digital Marketing Director
LOCATION: US - Remote
Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. We ask that all employees travel to either office once a quarter. This role is not eligible for visa sponsorship.
The Growth Marketing Manager will be responsible for the design and execution of Birdy Grey’s paid search channel strategy alongside the Digital Marketing Director. The primary channel focus will be Paid Search to start but there will be opportunity to collaborate and knowledge share across additional paid channels and other cross-functional initiatives. This role will report to the Digital Marketing Director and will work closely with colleagues in the marketing department and across the organization to drive incremental traffic, sales, and achieve customer acquisition goals.
Scope Of Responsibilities
Partner closely with the Digital Marketing Director to design the strategy, vision, and roadmap to generate high quality conversions via Paid Search and work closely with other channel managers to drive efficiencies
Build the overarching annual, quarterly, and monthly plan for the full lifecycle of our campaigns from ideation to execution
Align channel level forecasts tied to marketing & business KPIs
Execute ongoing optimizations and campaign updates to ensure channel performance is on pace relative to marketing goals
Analyze and track channel performance to provide recommendations and opportunities
Build testing plans and implement testing initiatives in key areas such as campaign structure, creatives, audiences, and placements
Collaborate daily with Creative, Tech, Product, and Data teams to develop and test new strategies, applying insights to improve performance across our various touchpoints, site, and customer journey
Liaise with our Brand and Creative teams to plan, source, and test content for ads
Identify and vet new and emerging tactics as they relate to marketing goals
Conduct competitive and market research on an ongoing basis to evaluate consumer behavior
Manage tags and pixels, product feeds, and audiences as they pertain to each channel
Partner cross-functionally with teams across the business to support initiatives and optimizations
THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES
EDUCATION: Bachelor’s Degree Required
Experience / Requirements
5+ years of experience in digital marketing with a focus on Paid Search (specifically Google) and Paid Social
Advanced campaign management experience required for Paid Search, including the ability to optimize bids, budgets, and targeting based on performance data and campaign metrics
Proven ability to scale growth marketing and lead generation programs with rapid testing and learning
Expert analytical skills with the ability to forecast and perform data deep dives to surface actionable insights
Strong understanding and application of conversion tracking and pixel management
Foundational understanding of attribution and how certain channels support the overall marketing program
Proficiency in Excel & data analytics platforms
Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively
Comfortable with ambiguity and take initiative to lead projects
Have an entrepreneurial spirit and thrive in a dynamic, fast-paced, fluid environment
Proven success in working cross-functionally with all levels
Nice To Haves
Start-up experience is a plus
Agency experience is a plus
DTC experience is a plus
Interest and knowledge in the fashion and bridal industry
California Pay Range
$95,000—$115,000 USD
WHY BIRDY GREY: BENEFITS & PERKS (for eligible Full-Time Employees)
Competitive Compensation: Based on experience and performance + Annual Performance Bonus
Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits
Retirement: 401K + up to 4% match after 3 months
Generous PTO: Flexible Open PTO Policy + 11 paid holidays
Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays
Flexibility: Partial remote with a high level of autonomy and accountability + $25 monthly WIFI stipend
Employee Discount: Free bridesmaid dresses + 50% discounts