Job Specifications
THE COMPANY: BIRDY GREY
Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life: their wedding.
Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over 2 million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day.
POSITION: Growth Product Manager
REPORTS TO: Director of Product Management
LOCATION: US - Remote
Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. We ask that all employees travel to either office once a quarter. This role is not eligible for visa sponsorship.
Birdy Grey is looking for a Growth Product Manager who is passionate about advocating for the customer, has excellent product instincts, and a passion for data, consumer insights, and experimentation. This Growth Product Manager will be focused on optimizing and evolving our DTC experience across multiple customer segments and user journeys. This is a highly cross-functional role and necessitates the ability to partner across Engineering, Product Design, Site Merchandising, Web Operations, Creative, Marketing, Data, Operations, Strategy, and Finance.
Scope Of Responsibilities
Collaborate with partners and stakeholders to develop, plan, and execute against the growth product vision, strategy, and roadmap. Champion a test-and-learn culture.
Own, drive, and monitor digital growth KPIs, using data-driven insights to validate, test, and iterate on opportunities to improve conversion, revenue, and marketing efficiency.
Create detailed & well-scoped product requirements, identify dependencies, and align roadmaps.
Manage inbound requests; prioritize the product backlog and experiment calendar.
In partnership with engineering leadership, facilitate agile ceremonies and align on sprints.
In partnership with product design & engineering, manage the quality assurance (QA) process for new features and experiments.
Communicate progress, results, and learnings to key stakeholders, including executive leadership.
Manage relationships with relevant SaaS partners / vendors.
THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES
EDUCATION: Bachelor’s Degree Required
Experience / Requirements
3+ years of progressive experience in product management, ideally with a focus on growth, CRO, or experimentation
Proven track record of successfully delivering on product strategy in a high-growth environment
Experience using competitive analysis, market insights to make data-driven decisions
Experience collaborating and partnering with cross-functional teams and stakeholders
Strong verbal and written communication skills; can patiently and effectively communicate with a diverse group of peers across time zones
Strong analytical skills (SQL, Excel, Looker, Heap, GA, etc) and ability to glean, distill, and synthesize insights for business stakeholders
Impeccable organizational skills and attention to detail
Ability to flourish in a rapidly growing company and fast paced environment
Desire to be part of a team and the capacity to operate autonomously
Nice To Haves
Start-up experience
Interest in bridal and fashion
Experience with Shopify and/or headless architecture
California Pay Range
$110,000—$140,000 USD
WHY BIRDY GREY: BENEFITS & PERKS (for eligible Full-Time Employees)
Competitive Compensation: Based on experience and performance + Annual Performance Bonus
Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits
Retirement: 401K + up to 4% match after 3 months
Generous PTO: Flexible Open PTO Policy + 11 paid holidays
Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays
Flexibility: Partial remote with a high level of autonomy and accountability + $25 monthly WIFI stipend
Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products
Family Benefits: 3 months of paid parental leave
Purpose: Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processes
Highlights
Birdy Grey is #305 on Inc5000's List of Fastest Growing US Companies 2022
#22 on BuiltIn’s Best Startups to Work for in LA
Be part of a company innovating the $75B+ US wedding market (IBISWorld, 2019)
Join a Women Founded Small Business blazing trails in the Bridal industry
Birdy Grey is making waves on BuzzFeed, The Knot, Brides, People, Allure, PopSugar, Bustle and more
Named #5 on LA’s 50 Hottest Startups in 2020 by Pitchbook & Dot.LA
Customers can participate in Birdy Grey’s