Job Specifications
Job Title: Associate Director of Digital Content
Reports To: Senior Director of Marketing and Communications
Direct Reports: Marketing & Communications Manager
Status: Full-time; Exempt
Salary: $84,000
Are you passionate about giving back to your community and serving the youth?
Who We Are:
In 1922, Woodcraft Rangers opened its doors in Los Angeles and began its mission of guiding young people as they explore pathways to purposeful lives. As a progressive organization, Woodcraft has always been responsive to the evolving needs of the communities served, and is notably inclusive, youth-led, and rooted in the Woodcraft Way, a holistic framework that develops body, mind, spirit, and service. Continuously at the forefront of expanded learning opportunities, Woodcraft Rangers has a rich history of making a significant impact in the greater Los Angeles area, believing that all youth are innately good, deserve the opportunity to realize their full potential, and should be an active participant in defining their own path.
What We Do:
Woodcraft Rangers provides TK-12 expanded learning programs, including before and after school, specialty enrichment, and summer learning. In the past few years, Woodcraft has expanded its menu of services beyond traditional afterschool programs and summer camps to include early learning, environmental and social justice, college access, and inclusion services for youth with intellectual and developmental disabilities. Additionally, we offer Lifecraft, a college and career advancement program to support the development of over 1,000 staff. Today, Woodcraft Rangers serves more than 25,000 youth ages 4-18 annually in and from 110+ Title I schools across LA County!
Ideal Candidate:
The ideal candidate is a strategic, hands-on leader who blends creativity with data-driven precision. You have a proven ability to develop and execute digital content strategies across social, web and e-marketing that drive engagement, generate leads, and build community. You thrive on collaboration, can shift between high-level strategy and tactical execution, and bring an equity-centered approach to storytelling. You understand how to create content that resonates across audiences--from school partners and families to rental clients and community stakeholders--and you take pride in delivering thoughtful, inclusive, and impactful campaigns.
Why Work for Woodcraft Rangers:
Paid vacation & sick time
Health Benefits
403(b) retirement
Pet insurance
Lifecraft
Upward mobility
Career development
The opportunity to create a lasting positive impact on youth within your community
Role Overview:
The Associate Director of Digital Content leads social, web, and e-marketing strategies for both Woodcraft Rangers and Camp Woodcraft. This role is responsible for setting the vision and standards for digital communications while also creating and optimizing content across platforms that engage two core audiences: current and prospective school partners, and year-round retreat/rental clients.
You'll work closely with the Marketing & Communications team, supporting the Director of Camp Marketing and Director of Brand Creative, managing a Marketing & Communications Manager, coordinating with a Project Manager, and partnering with RevOps and SystemsOps to refine communication systems and processes. The role also provides digital engagement guidance to executives and sales teams to advance advocacy and stakeholder influence.
Responsibilities:
Own channel strategies (social, web, email, paid - meta/google/linkedin) for Woodcraft Rangers and Camp Woodcraft brands; set annual and campaign goals, target audiences, and channel mix
Oversee content calendar and editorial priorities; approve creative direction, voice, messaging, and campaign briefs; ensure content is trauma-informed, inclusive and committed to equity-centered storytelling (culturally relevant, elevating diverse voices and experience), and developmentally appropriate
Create and/or edit social posts, email campaigns, landing pages, banners, and short-form video; publish and optimize across platforms when necessary
Maintain and optimize web CMS and execute SEO improvements, coordinate content updates for program and retreat offerings
Design and execute, nurture and acquisition email flows, list segmentation, A/B tests, and performance optimization in the org's ESP/marketing automation
Liaise with organizational leaders and SMEs as needed to curate thought leadership content
Plan and manage paid social/search campaigns in partnership with RevOps and external vendors; optimize for lead generation and conversions tied to sales pipeline goals
Develop and oversee the budget strategy for all paid campaigns, ensuring resources are allocated effectively across channels (Google, Meta, LinkedIn, directories) and adjusted based on performance data and ROI
Own digital performance dashboards (GA4, social analytics, email metrics); translate data into actionable insights an
About the Company
Woodcraft Rangers is a leader in expanded learning, supporting 25,000 youth at over 110 Title I schools throughout Los Angeles County, with before and after school enrichment, and summer day and sleepaway camp programs. In 1922, Woodcraft Rangers opened its doors in Los Angeles and began its mission of guiding young people as they explore pathways to purposeful lives. Always committed to access and inclusion, all youth regardless of their background were invited to participate and guided to develop a holistic sense of self t...
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