New Chapter Consulting Ltd

About the Company

New Chapter Consulting is a leading recruiter specialising in the Consumer/FMCG, Retail & Hospitality sectors.

We're not your usual recruiter - we believe in helping people and companies realise their potential and achieve their future ambitions. This important belief, coupled with an underlying commitment to service excellence in everything we do and a values-driven approach, makes us truly unique within the recruitment industry.

With offices in Leeds & London, we are an established recruitment consultancy with a UK focus, strong International recruiting capabilities and an enviable track record. We meet the needs of our clients and candidates through delivering successful solutions in a supportive and service-oriented way. Underpinned by an industry leading New Chapter promise to candidates, clients and candidates; we put service excellence at the heart of everything we do.

Not only are we the recruiter of choice for executive jobs within our chosen industries, but we provide great opportunities for those that are interested in working for us. Ranking 5th in the small organisations category, we are recognised as one of the best companies to work for in the UK - by Great Place to Work®.

If you're looking for an exciting, new role or are looking to recruit the best talent, get in touch with us today.

Listed Jobs

Company Name

New Chapter Consulting Ltd

Job Title

Head of Shopper Marketing & Category

Job Description

Job Title: Head of Shopper Marketing & Category Role Summary: Lead and develop an end‑to‑end shopper marketing and category agenda for a leading snacking brand, driving growth and market penetration through data‑driven insights and cross‑functional collaboration. Manage a high‑performing team of senior shopper and category managers, creating compelling shopper stories that support new product development and commercial initiatives. Expactations: - Deliver immediate operational impact and credibility in a fast‑paced, high‑growth environment. - Influence senior leaders across sales, marketing, finance, and supply chain to secure resources and alignment. - Champion the shopper and category narrative for new product launches and promotional planning. - Foster a collaborative culture that motivates a four‑person team to exceed performance targets. Key Responsibilities: - Own the shopper and category strategy, objectives, and key performance indicators. - Coordinate cross‑functional teams (marketing, sales, R&D, finance) to align shopper insights with business priorities. - Build shopper personas, purchase journey maps, and shopper segmentation models to drive category growth. - Develop and present a compelling shopper narrative to support NPD plans, pricing, and assortment decisions. - Measure and report on the effectiveness of shopper and category initiatives, refining tactics for continuous improvement. - Lead, coach, and mentor senior shopper and category managers, fostering talent development and succession planning. - Build relationships with key stakeholders to secure buy‑in and allocation for shopper initiatives. Required Skills: - Proven leadership in shopper marketing and category management within FMCG. - Strong analytical skills with the ability to translate data insights into actionable strategy. - Excellent stakeholder management and influence across senior internal audiences. - Demonstrated experience in new product development, assortment planning, and pricing strategy. - Ability to thrive in a fast‑paced, high‑growth environment and drive results under minimal supervision. - Strong communication, presentation, and storytelling capabilities. - Team‑building mindset with experience managing high‑performing groups. Required Education & Certifications: - Bachelor’s degree in Marketing, Business, Consumer Insights, or related field (MBA preferred). - Professional certification in Category Management, Shopper Marketing, or relevant area is an advantage.

Surrey, United kingdom

Hybrid

07-01-2026

Company Name

New Chapter Consulting Ltd

Job Title

Head of Shopper Marketing – 6 Month Contract - Potential to extend

Job Description

**Job Title** Head of Shopper Marketing – 6 Month Contract (Potential to Extend) **Role Summary** Lead and execute shopper‑focused marketing initiatives for a fast‑moving consumer goods brand. Own the shopper agenda, develop insight‑driven campaigns, and collaborate across sales, brand, and category teams to drive in‑store and online performance. **Expectations** - Deliver measurable commercial impact within a 6‑month contract. - Rapidly assume full responsibility for shopper marketing and team leadership. - Demonstrate ability to change‑manage, innovate and scale programmes across key retail partners. **Key Responsibilities** - Develop and implement the overall shopper marketing strategy. - Lead and mentor the shopper marketing team. - Design, launch, and optimise insight‑led campaigns that drive shelf and digital ROI. - Plan, coordinate, and execute retail activations, product launches, and promotions. - Partner with agencies to create compelling and differentiated creative assets. - Analyse data and shopper insights to refine tactics and improve performance continuously. - Collaborate with Sales to support key customers and growth initiatives. - Present strategy, performance, and optimisation plans to senior stakeholders. **Required Skills** - Senior‑level experience in shopper marketing within the FMCG/food sector. - Deep knowledge of grocery retail ecosystems and shopper behaviour. - Commercial mindset with proven ability to link marketing activity to sales outcomes. - Strong stakeholder management and confidence presenting to senior leadership. - Agency partnership experience and creative direction capability. - Data‑driven decision making with proficiency in performance analytics tools. - Self‑starter with a practical, hands‑on approach to execution. - Change‑management experience and ability to launch new roles or programmes quickly. **Required Education & Certifications** - Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred). - Relevant marketing or analytics certifications (e.g., CMX, Google Analytics, Advanced Shopper Insights) are desirable.

London, United kingdom

On site

13-02-2026