Job Specifications
Senior Social Media Executive (Rolling 6-month FTC) – Sports, Entertainment & Lifestyle
Location: Hybrid (London)
Salary: £32,000–£38,000 (pro rata)
Contract: Rolling 6-month Fixed-Term Contract
About The Goat Agency (Part of WPP Media)
Goat is a global leader in influencer marketing. Since 2015, we’ve delivered award-winning social campaigns across 70+ countries, helping brands achieve measurable results through social media.
With 650+ social natives worldwide, we build full-funnel influencer and social campaigns powered by data-led insights (tracking 100,000+ influencers) and delivered through best-in-class strategy, creative, paid media and optimisation.
The role
We’re looking for a proactive, creative Senior Social Media Executive to support the development and delivery of social content and community activity across a major sports and entertainment account, within a wider portfolio. You’ll help bring channel plans to life with platform-optimised content, strong copywriting and a detail-focused approach to publishing and reporting.
We welcome applicants from all backgrounds. Experience in Sports, Entertainment or Consumer Goods is preferred, but it is not required to apply.
Key responsibilities
Support the planning and delivery of social media activity across key platforms (e.g., Instagram, TikTok, X, YouTube, Facebook), tailored to audience and channel objectives.
Create and adapt high-quality content: captions, stories/reels concepts, social-first visuals and basic motion assets (where relevant), ensuring brand consistency and platform best practice.
Manage day-to-day community engagement: monitoring, responding/escalating, and helping build a positive, active community.
Track and report on performance (reach, engagement, video metrics, growth, click-through), translating data into clear actions and optimisation ideas.
Stay up to date with platform changes, trends and emerging formats; share insights with the team to improve output.
Collaborate closely with creatives, strategists, account teams and wider specialists to deliver against timelines and client expectations.
Support campaign delivery, including briefing, scheduling, approvals and quality control.
About you
Experience in a social media role (agency or in-house) with evidence of delivering strong, on-brand content and community outcomes.
Excellent copywriting skills with an eye for tone of voice and detail.
Confident creating social assets (e.g., Canva/Adobe; basic editing is a plus) and understanding what “good” looks like across platforms.
Comfortable working with analytics and performance reporting; you take a data-informed approach to iteration.
Organised, reliable and able to manage multiple workstreams in a fast-paced environment.
Interest in culture-led, audience-first work; category exposure to Sports, Entertainment and/or Consumer Goods is advantageous but not essential.
About the Company
Goat is a global, award-winning social media and influencer marketing agency.
Since 2015, we've worked with, retained and scaled some of the world's most exciting brands, delivering social and influencer campaigns in over 70 countries and 28 languages.
In 2019, we were named Europe's Fastest Growing Agency by Adweek, and have been shortlisted for Social Media Agency of the Year at the 2022, 2023 and 2024 Campaign Agency Awards.
In 2023 WPP acquired the Goat business. We are now the only truly scaled influencer solution...
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