Job Specifications
About Trade
Trade is changing the way people discover and enjoy specialty coffee at home. We’ve built the country’s largest marketplace of exceptional, independent roasters, pairing deep coffee expertise with smart personalization to help hundreds of thousands of customers find coffees they genuinely love.
Our platform connects people to 500+ freshly roasted coffees from 55+ of America’s best roasters, delivered straight to their door. By making discovery easy and fun, we’re opening up the world of specialty coffee to more people, while helping small, independent roasters scale and thrive. As we grow, we’re building more than a marketplace—we’re creating a category-defining destination for people who care deeply about what they drink every day.
The Role
The VP of Finance is the architect of our financial foundation and the most senior leader on the finance team. You'll own financial planning, reporting, forecasting, cash management, and controls, translating our ambitions into sustainable growth. You ensure every dollar works hard, resources align with strategic priorities, and the company has the clarity to make fast, confident decisions. You anticipate risks before they materialize and bring solutions that move the business forward. This is a hands-on, high-impact role. You move seamlessly between building multi-year models with the CEO and fixing a broken expense process the same afternoon. You lead and develop your team while staying in the details yourself. Finance at Trade isn't a back-office function. It's a strategic partner embedded in every major decision across the company.
CEO Partnership
You're a trusted thought partner to the CEO and a key voice in shaping the company's trajectory. You translate ambitious strategy into actionable financial plans, pressure-test ideas with rigor, and surface tradeoffs before they become problems. You work closely with the CEO on long-range planning, capital allocation, and growth strategy while staying fully integrated with the leadership team. Your influence comes from sharp judgment, intellectual honesty, and the ability to bring clarity without creating friction. You make the company smarter and faster every day.
Responsibilities:
Financial Leadership
Lead FP&A, budgeting, forecasting, and reporting cycles
Own unit economics, performance analysis, and scenario modeling
Deliver daily, weekly, and monthly reporting with speed and accuracy
Prepare board materials and support investor communication
Team Leadership
Manage and develop the finance team to their full potential
Build scalable capabilities and processes that grow with the company
Work alongside the team on critical deliverables
Create a culture of ownership, rigor, and continuous improvement
Operational Excellence
Manage cash flow with discipline and optimize working capital
Drive margin improvement and cost optimization across the business
Establish strong financial controls, systems, and hygiene
Coordinate audit, compliance, and tax work
Manage banking relationships and maintain line of credit compliance
Business Partnership
Partner with marketing, product, operations, and every function as a trusted advisor
Support leaders with clear analysis that enables confident decision-making
Identify risks early and present actionable solutions
Build models and dashboards that make performance transparent and intuitive
Drive accountability and performance improvement across the organization
What Success Looks Like
You bring exceptional financial judgment and the rare ability to operate at both 30,000 feet and ground level. You don't wait for perfect systems. You build them while running the business. You've thrived in early-stage, high-growth environments and know how to scale with discipline without killing momentum.
You're a strong people leader who elevates everyone around you. You make complex financial concepts accessible to non-finance partners. You understand subscription and DTC economics at an expert level. You communicate with clarity, hold high standards, and act with integrity. Most importantly, you improve the business through both strategic thinking and hands-on execution. You're equally comfortable in a board meeting and in a spreadsheet.
Requirements:
Experience:
10+ years in finance roles with deep FP&A expertise
Experience across company stages: small/early-stage startups through high-growth scale-ups
Track record helping businesses mature operationally while maintaining speed
Strong background in subscription, ecommerce, or consumer businesses
Demonstrated success managing and developing finance teams
Deep partnership experience with marketing, product, and operations
Ownership of budgets with a track record of driving performance improvement
Skills and Mindset:
Expert financial modeling and analytical capabilities
Deep fluency in subscription and ecommerce unit economics
Exceptional communication skills and business judgment
Comfort operating at both strategic and tac
About the Company
Trade believes that every cup you drink should be the best damn coffee, period.
Launched in 2018, we unite 55+ of the nation’s top roasters directly with drinkers, matching them with one of our 500+ coffees so fresh they don’t even exist yet. Not a single morsel hits heat until it’s ordered, signaling our dedicated roaster to stop and make that coffee. Extra effort? Yes. Worth it? 100 percent.
We’re here to wake America up to everything coffee can be — all in the name of turning coffee drinkers into coffee lovers.
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