Job Specifications
TransCold Canada is seeking a senior commercial leader to own and drive total national revenue performance. This is a true executive sales role with full accountability for growth, profitability, and market share across multiple revenue streams.
Please note this opportunity is open to candidates based in Vancouver, Calgary or the Greater Toronto Area
We require proven senior level account management experience within the Canadian packaged goods industry, with direct ownership of relationships with major national grocery retailers.
*Candidates must have personally led and managed at least two of the following accounts: Walmart, Sobeys, or Loblaws.
*In addition, this position requires hands on direct sales management experience. You must have led people, owned targets, and driven results.
*CPG experience is mandatory. If you have not worked in packaged goods, this is not the right fit.
This individual will lead the Canadian sales organization and deliver sustained, profitable expansion across Buy/Sell, Buy Back, 3P DSD, and 3P Services models.
The Opportunity
As Director of Sales, you will:
Own total national revenue performance and market share growth
Develop and execute integrated go to market strategies
Lead national sales planning, forecasting, and performance tracking
Oversee national customer strategy across multiple revenue models
Optimize vendor programs to drive Buy/Sell and Buy Back growth
Expand 3P DSD and 3P Services through targeted acquisition and execution
Mobilize resources to close performance gaps and accelerate growth
Monitor competitive activity and protect margins
This role carries full accountability for revenue, margins, forecasting accuracy, and sales execution across Canada.
Leadership Responsibilities
Lead, coach, and performance manage a geographically dispersed sales team
Recruit and develop top tier sales talent
Ensure disciplined pipeline management and forecasting
Partner closely with Operations to ensure seamless execution
Build succession strength and bench depth within the organization
Maintain high standards of professionalism, ethics, and accountability
Requirements
Candidates must clearly demonstrate the following:
1. CPG / Packaged Goods Industry Experience
You must have 10 to 15 years of progressive sales leadership experience within the packaged goods or CPG industry. Premium or branded product experience is strongly preferred.
2. Major Canadian Grocery Retailer Ownership
Proven senior level account management experience with major Canadian grocery retailers is required.
You must have had direct ownership of relationships with at least two of the following:
Walmart
Sobeys
Loblaws
3. Direct Sales Management Experience
You must have led and performance managed a sales team. This role requires proven experience leading, coaching, and holding accountable a national or geographically dispersed sales organization.
Additional Requirements
Demonstrated success owning national revenue targets and delivering profitable growth
Strong commercial and financial acumen
Experience managing revenue, margins, forecasting, and budgets
Strong executive presence and ability to operate at senior customer levels
Analytical, data driven, and performance focused
Experience leading change and improving sales processes
Preferred
Experience selling across multiple revenue models
Exposure to operationally driven businesses
SAP B1 experience
If you meet the required grocery ownership experience and have led high performing sales teams within the CPG sector, we would welcome a confidential conversation.
About the Company
TransCold Distribution is the premier wholesale supplier and distributor of ice cream and frozen goods throughout Canada and Western United States. Since 2002, we have provided exclusive access to the most recognized Ice Cream brands in the world with industry best product variety and customer service. TransCold delivers to Major Grocery, Drug, Gas & Convenience and Independent Retailers through Direct to Store Delivery (DSD) and Warehouse Fulfillment, and provides services for mobile vendors, corporate events and third-part...
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