Job Specifications
At Varicent, We’re Not Just Transforming The Sales Performance Management (SPM) Market—we’re Redefining How Organizations Achieve Revenue Success. Our Cutting-edge SaaS Solutions Empower Revenue Leaders Globally To Design Smarter Go-to-market Strategies, Maximize Seller Performance, And Unlock Untapped Potential. Varicent Stands At The Forefront Of Innovation, Celebrated As a Market Leader In The 2025 Forrester Wave Report For SPM, 2023 Ventana Research Revenue Performance Management (RPM) Value Index, Gartner Peer Insights, 2024 Gartner SPM Market Guide, And G2. Our Solutions Are Trusted By a Diverse Range Of Global Industry Leaders Like T-Mobile, ServiceNow, Wawanesa Bank, Shaw Industries, Moody's, Stryker And Hundreds More. Here’s Why You’ll Thrive At Varicent
Innovate with Purpose: Build impactful solutions for customers worldwide.
Join Excellence: Work in a diverse, collaborative, and innovative team.
Shape the Future: Lead in redefining revenue optimization.
Grow Together: Unlock your potential in a supportive environment.
Join us at Varicent—where your talent and ambition meet limitless opportunities for success!
About The Role
We are seeking a Customer Advocacy Marketing Lead to execute and manage programs that engage, grow, and amplify our network of customer advocates. This role will focus on developing relationships with key customers, identifying and nurturing advocates, and creating impactful advocacy programs that drive customer engagement, retention, and brand loyalty. The ideal candidate is passionate about customer advocacy, storytelling, and leveraging advocacy to support marketing and sales goals.
This is an individual contributor role and does not include people management responsibilities.
What You’ll Do
Advocacy/Reference Program Management:
Manage the day-to-day execution of the advocacy and reference program, ensuring timely and efficient handling of reference requests across multiple channels.
Execute and optimize advocacy initiatives to increase customer participation and engagement.
Track reference request fulfillment, ensuring a smooth process and managing any roadblocks or delays in collaboration with sales and customer success teams.
Build and maintain a dynamic pool of referenceable customers for sales, marketing, and event initiatives, ensuring balance and minimizing fatigue.
Support peer networking opportunities and other engagement programs that foster customer advocacy.
Advocacy/Reference Tool Ownership And Business Impact
Own the daily management and optimization of the customer advocacy tool ReferenceEdge, to streamline advocacy efforts and support sales and marketing with customer references, proof points, and stories.
Ensure ReferenceEdge is optimized for efficient reference requests, content accessibility, processing, and reporting.
Track engagement metrics and work with cross-functional teams to align tools with business goals, improve usability, maintain data accuracy, and support scalability.
Execute and improve processes for sourcing, managing, and activating customer references and proof points to support sales and marketing initiatives effectively.
Customer Content: Case Studies & Testimonials:
Project manages the end-to-end development of compelling customer stories, including case studies, video testimonials, and success narratives that highlight value and impact.
Coordinate cross-functional collaboration with content and product marketing to ensure customer stories are engaging, data-driven, and aligned with strategic goals.
Work cross-functionally with sales, customer success, and product marketing to identify strong customer advocates, develop timelines, and manage content production workflows.
Ensure the strategic distribution of customer content across key channels—including websites, events, online reviews, social media, demand generation campaigns, and sales enablement materials—to enhance brand credibility and drive revenue growth. Collaborate cross-functionally to equip sales teams with timely, relevant customer stories that effectively influence pipeline progression and deal closure.
Online Reviews & Advocacy Engagement
Support and execute processes to activate customer advocates for online reviews.
Facilitate and track review submissions, working with Sales and Customer Success to identify advocates.
Manage online review websites to ensure customer content is up to date.
Customer Events & Speaking Engagements
Identify, recruit, and manage customer speakers for webinars, user conferences, and industry events, ensuring alignment with advocacy goals.
Coordinate logistics, speaker prep, and content development to ensure a seamless experience for customer advocates.
Maintain a pipeline of potential speakers by working closely with Customer Success, Sales, and Product Marketing teams.
Measurement & Reporting
Track and report on the impact of advocacy initiatives, including customer engagement, reference usage, and speaking engagements.
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