Job Specifications
Director of Product
The Opportunity
We're building the AI home assistant that will manage every aspect of your home; from the moment you move in, forever. Jay, our AI agent, already helps thousands of movers navigate energy, insurance, broadband, and home services. Now we need a product leader who can take us from promising early traction to global market leadership in Agentic Commerce.
This isn't a 'maintain the roadmap' role. This is a 'define what AI-native product management looks like' role. You'll be building the playbook that the industry will study in five years.
Why This Matters Now
The home services market is a £1 trillion opportunity undergoing a once-in-a-generation platform shift. Comparison sites had their moment. Marketplaces had theirs. The next wave is agentic: AI that doesn't just show you options, but acts on your behalf.
We have contractual access to a material part of UK home moves. We have deep partnerships with the biggest names in property. We have a working AI agent. What we need now is the product leader who can convert this distribution advantage into market dominance.
What You'll Own
Short-term: Majority of our audience buying a product/subscribing
The P&L: Own the commercial performance of our digital product across all categories (Energy, Bills, Broadband, Insurance). You're accountable for the full stack of outcomes: (1) exceptional customer experience, (2) commercial results that hit targets, and (3) velocity that compounds our learning advantage.
The Team: Lead our product function, working alongside our Design Lead, Head of Engineering/AI, and cross-functional squads. Build and mentor the PM team as we scale.
The Roadmap: Own the prioritisation across AI, consumer, & B2B.
The Transformation: Drive our shift to AI-native product development. We don't want PMs who write tickets, we want conductors who define outcomes and enable AI to accelerate everything in between.
In the First 90 Days
Deeply understand Jay's current capabilities, the user journey from partner handoff to conversion, and where we're losing users in the funnel.
Ship improvements to our Agentic Commerce platform, our highest-leverage initiative for hitting the conversion target.
Establish your operating rhythm with Design and Engineering: weekly rituals, decision frameworks, and accountability structures. Build a culture of empowered teams, not feature factories.
Develop a clear view of unit economics across categories. Know where we're making money, where we're leaking value, and where the biggest commercial opportunities lie.
Begin hiring your first PM (we'll support, but you own the bar).
What Success Looks Like
3 months: We've hit market leading % conversion. Customers are happy. The team trusts your judgment. Investors are excited about our metrics. Category P&Ls are understood and improving.
12 months: Multiple commerce journeys are live and performing. We've expanded into adjacent categories. The product org is humming. You've hired at least one PM who's shipping independently. We're either raising a Series B or are profitable.
24 months: You've either grown into a VP role as we scale, or you're leading product alongside a peer who owns consumer AI/commerce.
You Might Be Right If
You've owned P&L outcomes, not just shipped features. You've been accountable for revenue, conversion, or margin at a portfolio or category level. You understand that great product is necessary but not sufficient; it has to work for the business too.
You've led product in a B2C or B2B2C environment and personally shipped features that moved revenue metrics. Ideally in a fast paced ecommerce/marketplace consumer product used and loved by millions of people. You understand the complexities of supplier/partner integrations and developing real time products/pricing inventory.
You've built and managed PM teams (even small ones); you know the difference between hiring right and hiring fast.
You're obsessive about the user journey. You've personally watched session recordings, run customer interviews, and made decisions based on real behaviour.
You can context-switch between strategy and execution: you're comfortable in the boardroom and in Figma.
You ship fast. You have a bias toward action. You'd rather ship something imperfect and learn than debate the perfect solution. You understand that velocity is a competitive advantage.
You're genuinely excited about AI: Not as hype, but as a tool that fundamentally changes how products are built and how users experience them.
You've operated in early-stage or high-growth environments where resources were constrained and judgment mattered more than process.
You're Probably Not Right If
You need a large team to feel effective: we're lean and you'll be hands-on.
You prefer stable environments with clear swim lanes; things move fast and ambiguity is constant.
You see AI as 'someone else's job'; here, everyone is an AI practitioner.
You optimise for consensus over velocity
About the Company
We make moving home easier with Home Setup, Utility Management and Void Energy technology. API solutions for FinTechs and PropTechs, with CRM integrations for estate & letting agencies.
Rated 'Excellent' on Trustpilot with over 2,000 reviews and a Proud B Corp since 2018
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