Job Specifications
PROPERONI® – Marketing Executive (Social & Digital)
Full Time from Feb 2025
Location: Remote working with two days a week from Colindale, Northwest London
Reporting to: Head of Marketing
Salary: Competitive (flexible depending on experience)
How to apply: Please send a CV and brief cover letter by the 15th Feb 2025
to emma@properoni.co.uk We would love to hear from you
Meet PROPERONI®, a purpose-led challenger brand looking to rid the world of mediocre pepperoni one slice at a time. A PROPER clean label, not ultra-processed pepperoni brand with a retail presence in TESCO and Ocado and a strong presence within food service. We are seeking a dynamic and creative Marketing Executive to join our small team!
This role offers a unique opportunity to support the development of our overall marketing activity – with a strong focus on social and digital – and to put your creative stamp on our brand.
Who are we looking for?
Someone who eats, sleeps, and breathes marketing and is happy to work in a fast-paced environment. Someone ready to dive into the spicy world of food branding and PROPERLY make a mark. If you're bubbling with ideas, bursting with enthusiasm, and hungry for success, then we want YOU on our team!
This role is ideal for someone who has already gained experience in marketing, is confident with the basics including asset creation and video editing and is now ready to step up, broaden their responsibilities and grow within a small, ambitious team.
Key responsibilities
Social & content
Support the day-to-day management and community management of PROPERONI’s social media channels, especially TikTok and Instagram.
Proactively engage with our community (comments, DMs, tags), including light-touch weekend check-ins to reshare key stories and keep the conversation going.
Create engaging content (video, static, stories) that enhances brand presence and reaches target audiences.
Monitor and analyse social media performance, helping to pull insights and simple recommendations.
Support social listening, keeping an eye on online trends and reactive opportunities for the brand.
Work with the Head of Marketing to identify complementary brand partnerships and potential influencers.
Wider marketing support
Assist with the execution of digital marketing campaigns, ensuring alignment with overall marketing objectives.
Support coordination of online promotions, contests and giveaways.
Create blog posts, website updates, articles, email content and multimedia assets to support the annual marketing plan.
Assist with basic website and ecommerce tasks (e.g. updating product copy or assets) and support broader digital activity.
Use analytics tools to help track and report on key performance indicators (KPIs) across social and digital channels.
Provide regular light-touch reports on the effectiveness of digital marketing initiatives.
Creative & cross-functional support
Collaborate with the marketing team to produce visually appealing and compelling content for social and digital channels.
Use Photoshop (and/or similar tools) to create and adapt artwork for consumer and trade shows, digital banners, social assets and other marketing materials.
Work with Canva and basic video editing tools to bring campaign ideas to life.
Participate in brainstorming sessions, contributing creative ideas and solutions across brand, digital and trade activity.
Provide ad hoc support for marketing events, including consumer and trade shows and sampling events, when required.
Assist the sales and marketing team with store compliance checks and other general marketing admin tasks.
Skills and experience
Currently working in, or having recently worked in, a marketing role, with a desire to progress and take on broader responsibility.
Passion for and good understanding of social media platforms, especially TikTok and Instagram.
Experience in community management (e.g. responding to comments/DMs, engaging with followers) is a plus.
Creative mindset with the ability to think outside the box.
Excellent written and verbal communication skills.
Solid working knowledge of Photoshop to create and adapt artwork for shows, digital banners and social media assets.
Ideally familiar with tools such as Canva and video editing software.
Bonus: Experience with Klaviyo (or similar email platforms), Shopify ecommerce and Google Analytics.
Ability to work independently and collaboratively in a fast-paced environment.
Available to visit the Colindale office in North London.
Demonstrated interest in the food industry and a willingness to contribute innovative ideas.
What we offer
Hands-on experience across social, digital and wider marketing within a rapidly growing brand.
Mentorship and guidance from an experienced Head of Marketing.
Exposure to diverse projects (from social campaigns to events and trade activity) that contribute to your professional development.
If you're a creative and driven individual with a passion for social media and marketi
About the Company
At PROPERONI® we believe in doing things properly. That means just a handful of recognisable ingredients, time-honoured production methods, and zero shortcuts. Made without nitrites, without additives, without preservatives, no ultra-processing, no compromises. Just best-in-class pepperoni with exceptional award-winning taste. Proudly made in Gyula, Hungary, our pepperoni is slowly smoked over real beechwood logs and naturally cured to create a rich, smoky flavour that sets us apart, using methods perfected for over 150 year...
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