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Aubay UK

Senior Commercial Data Analyst

Hybrid

Solihull, United kingdom

Senior

Freelance

09-02-2026

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Skills

Communication Leadership Tableau Sales CRM Marketing Analytics Data Science

Job Specifications

Role Summary

Aubay is seeking a Senior Commercial Analyst for their client, a leading finance provider partnering with major UK retailers. This role sits at the centre of the client’s commercial and data strategy, driving value through pricing optimisation, experimentation, and insight‑led decision‑making. Acting as a Data Product Owner, you will oversee the development of high‑impact data products, enhance profit quality, and shape the analytical roadmap that supports both commercial performance and customer outcomes. Reporting directly to the CEO, you will work closely with senior stakeholders, commercial directors, and partner teams to influence strategy and deliver measurable impact.

You will lead a multidisciplinary analytics team to modernise BI capabilities—from Excel to Tableau—build advanced dashboards, segmentation systems, and experimentation frameworks, and strengthen the full credit lifecycle across digital and in‑store journeys. As a key representative in joint governance forums with the client’s retail partners, you will champion data quality, promote analytical best practices, and ensure all initiatives meet Consumer Duty, FCA, and conduct‑related requirements. This position is both strategic and hands‑on, offering the opportunity to shape commercial outcomes and drive transformation within a high‑visibility partnership environment.

Required Skills and Experience

Pricing Optimisation & Commercial Impact

Own pricing strategy across APR tiers, promotional structures, and eligibility rules.
Run pricing experiments using rigorous statistical frameworks and clearly defined guardrails.
Deliver measurable improvements in sales, NBI, acceptance rates, and overall customer value.

Experimentation & Measurement

Build and manage a joint test‑and‑learn operating model with the customer.
Lead A/B and multivariate testing across in‑store, web, and app journeys.
Standardise metrics, instrumentation, measurement methodologies, and read‑out cadence.

Credit Sales Growth

Improve the entire credit funnel: application → approval → conversion → activation → repeat spend.
Develop and deliver a roadmap of test‑driven enhancements across digital journeys, store experience, and CLM/CRM.

Insight Products & Data Foundations

Develop high‑impact dashboards, scorecards, and segmentation systems.
Utilise the existing client relationships to produce actionable, partner‑ready insights.
Champion data quality, consistent definitions, and analytical enablement across teams.

Leadership & Cross‑Functional Influence

Lead multi‑disciplinary teams across insight, analytics, and experimentation.
Influence decisions across Commercial, Product, Digital, Risk, and Financial Promotion teams.
Operate within joint customer governance forums to mobilise change quickly and safely.

Risk, Conduct & Compliance

Ensure all initiatives comply with Consumer Duty, FCA, affordability, and Financial Promotion requirements.
Maintain full auditability of pricing decisions and all experimentation activities.

Desired Skills and Experience

Experience across both B2B and B2C commercial environments.
Ability to identify and evaluate new partnerships, customer propositions, and commercially viable price points.
Capability to align analytics with marketing strategy to maximise customer and partner value.
Strong stakeholder‑engagement skills, suitable for high‑visibility conversations with leaders such as Daran and Marcus.
Comfortable supporting and driving a full organisational uplift in reporting, insight generation, and data‑driven decision‑making.

Key Role Responsibilities

Act as a Data Product Owner, shaping and driving data‑led initiatives.
Strong background in Data Science, with the ability to translate analytical output into commercial action.
Improve the quality of profit through insight‑driven decision‑making.
Lead and manage a high‑performing team, reporting directly to the CEO.
Excellent communication skills, with the ability to influence senior stakeholders internally and externally, including Commercial Directors.
Maintain strong partner relationships, particularly with a retail client, ensuring aligned commercial and analytical priorities.
Own and deliver commercial requirements that support partner growth.
Demonstrate awareness of Consumer Duty and its implications for customer outcomes and regulatory standards.
Support marketing teams by leveraging data to improve customer experience and commercial performance for the customer.
Drive BI modernisation by leading the transition from Excel‑based reporting to Tableau.
Proficiency in Excel and Tableau.

About Aubay UK – Ahead of Innovation!

Aubay UK is a recognised InSourcing Partner for client-side deployment delivered across London. Our team, based in Canary Wharf, specialises in hiring IT professionals within London’s Energy and FinTech sectors, helping our clients to expand their operations with top-tier talent who are experts in their fields. We work exclusively with clients

About the Company

We provide tailored talent solutions for our clients, connecting them with exceptionally well-qualified talent, often with niche technical and domain expertise. Aubay UK is the most recently founded and fastest growing subsidiary of Aubay Group. Aubay UK run Enterprise Tech Innovation events handpicking Industry 4.0 Tech Partners for our corporate clients helping clients demystify the tech solution for greater ROI. Aubay Group is an international IT staff augmentation & services provider with offices across London, Belgiu... Know more