Job Specifications
Business: emap
Brands: Architect’s Journal, Drapers, Retail Jeweller, Architectural Review, MRW, WAF and H&V news
Base Location: Fleet street /Hybrid ( 3 days in the office)
Employment Type: Full time, Permanent
Salary: £ Competitive + 20% Bonus
emap events marketing offers an incredibly fast-paced and dynamic environment. Working on market leading awards and conferences you will be responsible for driving volume and revenue growth as well as creating lead generation for sponsorship sales through multi-media direct marketing campaigns.
This role is responsible for a portfolio of events covering our hugely successful and market-leading titles.
We have recently expanded the portfolio and the platforms we deliver them on, to include face-to-face, virtual events, hybrids and other brand extension products. These include webinars, podcasts, round tables, clubs and other bespoke events.
This is a fast-paced role and the ability to meet tight deadlines across brands, and with excellent attention to detail, is crucial for this rewarding and exciting role.
The successful candidate will work in a supportive and friendly environment.
Why join us:
You will be working in a dynamic and innovative environment. Become an integral part of a team that values creativity and actively embraces innovation.
Collaborate with Leading Brands: Work closely with some of the most prestigious and recognised brands in the industry, gaining invaluable experience and exposure.
Commitment to Your Career Growth: We are dedicated to investing in your professional development, offering a range of opportunities and resources to foster your continuous growth.
Meaningful Impact: Your contributions will play a pivotal role in not just our success, but also in the success of our esteemed partners. Join us on a journey where your work directly influences positive outcomes and drives success.
Key Responsibilities:
Deliver world-class, brand enhancing, marketing communication campaigns that increase our event delegate numbers and revenue and enrich and develop client relationships.
To plan and implement effective, targeted multi-media campaigns to generate awareness, interest, desire and action to the events in the portfolio.
To ensure all marketing activity and results are tracked and measured to allow dynamic investment based on analysis of current and past performance.
To manage and grow the database of contacts to support long-term audience engagement.
Create compelling, needs-based campaigns that articulate the value of our brands and the brand propositions at all times working within brand guidelines and with all key stakeholders.
Work within agreed customer metrics and KPI’s (opens, clicks, CPR, CPA etc.)
Co-ordinate activity across multiple channels including email, web, print, events and social media to ensure consistency of message.
Develop customer data builds, usage and analytics to increase effective targeting, response/ conversion rates.
To measure and review performance within key ROI and KPI criteria to increase lead generation, conversion and retention rates.
To use market intelligence and customer insight and analysis to increase understanding of our audiences and effectiveness of our campaigns
Work with data and digital teams to use all tools, techniques and touch points to maximise sales effectiveness and create consistent campaign messages across all contact points.
Share all learnings and insights that drive performances.
Work as a team to deliver to group as well as individual targets and in line with agreed priorities.
Contribute to overall knowledge and expertise within the team to ensure growth targets are met and drive operational excellence.
To manage the budgets for the events in the portfolio
Work within and keep up to date with all industry best practice and adhere to all legal and ethical guidelines as required by all EMAP/ TRG employees (DP and privacy, competition law, ASA, Trading standards etc.)
Skills and experience:
Proven track record in events marketing, campaign management and digital marketing
Hold a degree or equivalent marketing diploma
Good understanding of online audiences’ behaviour, needs and changing trends
Able to work to challenging targets within tight timeframes, prioritising and setting clear measurable and achievable goals
Proven experience of developing and managing strategic plans and budgets
Ability to spot opportunities and transform ideas into practical reality and review existing challenges and generate fresh solutions
Entrepreneurial spirit - Ready to work as part of the team and test and innovate to drive results
Core competencies:
Exceptional communication skills: able to develop and maintain excellent personal relationships with team members and external stakeholders
Excellent time management and organisational skills and a proven ability to prioritise, juggle multiple projects and to meet deadlines
A problem solver – curious in nature and able to independently offer solutio
About the Company
emap is a content, subscription and networking business with offices in East Croydon, City of London, Dublin and Bolton. We connect influential people and organisations to a high-value network of decision-makers, data and ideas through our industry-leading portfolio of brands.
emap’s purpose is to drive professional progress for ambitious individuals and companies in Grocery Retail, Travel Retail, Personal Finance, Packaging, Motor Retail, Property, Electronics, AV, Education, Fashion, Architecture, Health and Construction....
Know more