Skills

Communication HubSpot CRM Research Copywriting SEO Training Marketing Content Marketing Analytics Google Analytics Digital Marketing

Job Specifications

Digital Marketing Specialist

Overview

We’re looking for a confident and proactive Digital Marketing Specialist to take ownership of our day-to-day digital activity. You’ll play a key role in managing paid campaigns, AEO, SEO, CRM (HubSpot), content marketing, and performance reporting—helping us drive lead generation and engagement without over-reliance on external agencies.

This is an excellent opportunity for someone with 2–4 years’ experience who is ready to step up, take on more responsibility, and make a measurable impact in a fast-moving environment.

Key Responsibilities

PPC & Paid Media

• Manage and optimise Google Ads campaigns (Search, Display, Retargeting)

• Run A/B tests on ad copy and landing pages to improve conversion rates

• Monitor performance and report on ROI, recommending budget adjustments

SEO, AEO & Content Marketing

• Conduct keyword research and optimise website content for improved rankings

• Strengthen our AEO presence

• Manage blog planning, creation, and publishing (including coordination with freelancers)

• Track keyword performance and implement on-page and technical SEO improvements

• Analyse and maintain technical SEO health, including:

• 301 redirects and crawlability

• Sitemap indexing and backlink reviews

• SEMrush site audit results

• Country and device split performance

• Domain-level access checks and visibility tracking

CRM & Data Management

• Manage lead-nurturing campaigns and automate customer communications

• Maintain accurate contact data and ensure campaign-tracking integrity

Reporting & Analytics

• Monitor digital performance across all channels (Google Analytics, HubSpot, Ads Manager, SEMrush, etc.)

• Report on KPIs and website health metrics (backlinks, redirects, crawlability)

• Deliver monthly marketing reports with clear insights and recommendations

Skills & Experience

• 2–4 years’ experience in digital marketing across PPC, SEO, and CRM/email

• Proficient with Google Ads, Google Analytics (GA4), and HubSpot

• Strong copywriting and communication skills

• Analytical mindset with confident Excel/Google Sheets skills

• Ability to manage multiple campaigns, priorities, and deadlines

What We Offer

• Competitive salary

• The chance to shape and grow our digital marketing strategy

• Ongoing training and professional development

• A friendly, collaborative team environment

Benefits

• Company van (with private use available)

• Company-issued tools

• Uniform and full PPE

• Life Assurance (4× base salary)

• Drink & meal allowance

• 25 days’ annual leave (increasing with service)

• Public/Bank holidays

• Private medical insurance

• Birthday and Christmas voucher rewards

• Company pension scheme

• Employee Assistance Programme

About the Company

There is a real and growing need to protect patients, service users and clinicians from the risk of infection. The rise of super bugs and the migration of major contagions like Ebola make the need to impose strict infection control systems essential to the smooth and safe running of your hospital or care facility. Outbreaks are distressing for those affected and put your business under undue strain. DDC was founded on the ideal of safe guarding the vulnerable and front line clinicians from the risk of infectious diseases thr... Know more