Skills

Communication Leadership Sales Presentation Skills Coaching Marketing

Job Specifications

Red Bull UK is currently recruiting for an Shopper Marketing Development Lead FTC 12 Months to be based in London, UK.

The Shopper Marketing Lead will set the vision and direction for the Shopper Marketing Team, building their capability to deliver best-in-class tools, programs, and initiatives that drive conversion and put Red Bull in the highest position to win at the point of purchase. This role is accountable for shaping and executing our in-store strategy, ensuring Red Bull consistently looks and performs like the #1 brand across all retail environments.

As the gatekeeper of brand representation in the Off-Premise sector, the Shopper Marketing Lead will oversee how Red Bull shows up across national key accounts, regional partners, and field sales execution. They will lead the team responsible for developing sub-sector strategies and managing full end-to-end execution—from insight-driven planning to flawless implementation—ensuring alignment with commercial priorities and shopper behavior trends.

This position requires a strategic thinker with strong leadership skills, capable of influencing internal and external stakeholders, driving innovation, and delivering measurable impact on sales and brand equity. The Shopper Marketing Lead will champion collaboration across Sales, Marketing, and Category teams to create shopper-centric solutions that maximise visibility, engagement, and purchase intent.

All the responsibilities we'll trust you with:

Shopper Team

Improve the capabilities of the Shopper Marketing Team via Red Bull’s strengths-based philosophy. Encourage personal management, through great coaching and leading by example. Ensure the entire Shopper Marketing team works cross functionally across the all the teams in the Off Premise and wider departments.

Drive Perfect Store

Provide the right tools to make stores perfect for the Shopper. Using a mix of our distinctive assets in point of sale to create mental availability in close proximity to our physical availability. Make Red Bull look like no1 in store by achieving brand recognition in every touchpoint.

Budget management tracking, reporting and forecasting

Generate business plan budgets to deliver against our aims in store. Providing regular updates and constantly looking for ways to drive more effective and efficient use of spend.

Your areas of knowledge and expertise that matter most for this role:

Excellent communication, organisational and presentation skills
Experience in Shopper or Brand Marketing, managing budgets and teams

At Red Bull, we exist to give people wiiings. To achieve that, we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience, skills, potential and talent: everyone is welcome here.

About the Company

Red Bull Gives Wiiings to People and Ideas. This has driven us - and all we do - since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull - jobs.redbull.com Know more