Skills

Communication Research Organization Marketing Analytics Strategic Planning

Job Specifications

Location: Basingstoke, UK (Hybrid)

Contract Type: 12-Month Fixed Term

Roles: 5x HC

Are you passionate about putting consumers at the heart of healthcare innovation? We’re looking for a Consumer Engagement Strategist to lead therapy-specific initiatives. This role spans the UK and Nordic markets, driving strategic consumer engagement across a dynamic and collaborative Northern European hub.

About the Role

As Therapy Lead for Neuroscience, you’ll be responsible for developing and executing consumer engagement strategies that are intuitive, impactful, and grounded in deep consumer insight. You’ll work cross-functionally with internal teams and external partners to ensure campaigns resonate emotionally and deliver long-term value.

Key Responsibilities

Build consumer understanding through segmentation, personas, journey mapping, and ecosystem analysis
Develop a 5-year consumer engagement strategy for neuroscience therapy areas
Lead campaign planning, execution, and optimization across relevant channels
Collaborate with media and creative agencies to localize and amplify global content
Ensure compliance through close coordination with legal and regulatory teams
Own campaign measurement and continuous improvement using data and analytics
Drive cross-functional alignment across marketing, digital, medical affairs, and more
Champion consumer-first thinking and build capability across the organization
Monitor external trends and adjust strategies accordingly

Key Skills & Experience

Deep expertise in consumer research, insight generation, and strategic planning
Proven success in campaign development and localization across UK & Nordic markets
Strong understanding of brand equity, masterbrand strategy, and disease-state positioning
Exceptional cross-functional collaboration and stakeholder engagement skills
Data-driven mindset with proficiency in marketing analytics and performance tracking
Outstanding communication skills with the ability to influence and inspire
Resilience and experience driving consumer transformation within healthcare settings

Qualifications

Bachelor’s degree (essential)
5-10+ years in consumer marketing, ideally within healthcare or related sectors
Experience working with media, creative, and research agencies
Familiarity with consumer data tools and planning frameworks

Please apply on Linkedin.

About the Company

At Proclinical Staffing, our life science recruitment services support our partners with permanent and contract vacancies by connecting them with specialist talent across the globe. Whether you are looking for a recruitment agency to support you with a single vacancy or you need to staff an entire new facility, we extend an expert hand to help you find the highly-skilled people you need. Operating exclusively within life sciences industry – from MedTech and Medical Devices to Pharma and Biotech – our experience, resources... Know more