Skills

Leadership SQL Data Engineering CRM Marketing Analytics Data Science

Job Specifications

Lead Marketing Analyst

Fully Remote (UK-based)

£90,000–£100,000

The Company

I’m exclusively supporting a leading games studio, creators of one of the world’s longest-running MMORPGs, to find a Lead Marketing Analyst! This year marks a major marketing scale-up, with spend set to more than double previous years; this is a rare chance to join a globally recognised gaming brand at a pivotal moment, driving the next stage of its growth

The Role

This is a hands-on lead position, responsible for taking marketing analytics beyond current capacity. You’ll:

Own end-to-end marketing analytics across CRM, paid media, lifecycle, and subscription funnels
Develop and maintain robust, continuously learning LTV models tied to attribution cohorts
Build and own forecasts that tie marketing performance to spend and growth targets
Design and interpret uplift/incrementality experiments where attribution is weak
Provide attribution oversight across PC vs mobile pipelines, ensuring accuracy and reliability
Partner with marketing leadership, finance, and exec teams to deliver clear, actionable insights
Act as a mentor/partner to the current Senior Marketing Analyst

You’ll be embedded in Marketing with support from data engineering and data science, ensuring best practice and high-quality outputs

Your Skills & Experience

LTV Modelling – robust, continuously improving models tied to attribution cohorts
Forecasting – building and owning forecasts that link spend to growth outcomes
Uplift / Incrementality – designing and interpreting experiments where attribution falls short
Advanced SQL
Data storytelling – translating complex analytics into clear recommendations for marketers, CFO, and CEO
Media Mix Modelling (MMM) – familiar with methods, data needs, vendors, and evaluation (nice to have)
Attribution oversight – deep understanding of pipeline differences (PC vs mobile), data flows, and validation (nice to have)
Vendor literacy – able to evaluate, run RFPs, and manage third-party partners (nice to have)
Must have experience in the gaming space or experience in subscription analytics

The Benefits

Salary of £90,000–£100,000

How To Apply

Please register your interest by sending your CV to Adam Osborne at Harnham via the Apply link on this page

About the Company

Harnham provides specialist Data and AI recruitment and staffing services, along with bespoke training solutions, across multiple industry verticals, operating in the UK, the USA and EU - contact us today to discuss your requirements: info@harnham.com Our recruitment and talent teams cover all aspects of the data and AI pipeline, from collection to consumption, across multiple data roles and functions. Whether you need full-time staff, contract talent, specialized training, Data-qualified graduates, or C-suite executives... Know more