Job Specifications
"At Klipboard we've introduced a flexible hybrid work policy, where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work."
Klipboard provides specialist software, services and support to deliver fully integrated trading and business management solutions to companies in the distributive trade - wherever they are in the world. With a unique depth of knowledge and experience in ERP/SaaS solutions, Klipboard has a wide range of clients includes wholesalers, distributors, merchants and retailers from small traders to multinational enterprises. Klipboard has offices in the UK, Ireland, The Netherlands, South Africa, Kenya and North America. Our mission is simple: to design and deliver high performance, integrated ERP solutions that enable our distributive trade customers to source effectively, stock efficiently, sell profitably and service competitively
As product marketing manager (PMM) you will tell product's story to the market. The PMM's job is to understand the product's value proposition and turn that information into compelling messages for customers, prospects, and internal audiences. It shall create white papers, case studies, benchmarks, brochures all utilised to support the value proposition. You will work closely with other product and marketing teams to support specific new product releases. In addition, you'll assist with the development of innovative marketing initiatives designed to support the sales team.
Key Responsibilities
Product marketing for existing solutions
Create And Develop The Toolkit Available To Further Support Product Sales Of Existing Products And Ensure Updates Are Made In a Timely Manner
Developing user and buyer personas
Researching the market to learn the competitive environment
Working with the marketing team to create materials that highlight product features and benefits
Training the sales teams on articulating the products' benefits to prospects
Assist with the creation and delivery of demand creation initiatives to generate awareness of the value propositions across KCS product range
Work with appropriate teams to develop high-level sales tools (such as case studies, references and white papers or event support for the regional marketing teams)
Working with the marketing team to create materials that highlight product features and benefits
Internal announcements to the regional teams to ensure new information is released in a timely manner
Ensures all new materials and release information are available
Support New Product releases
Working from the agreed product release plan, collaborate with the appropriate teams to prepare a range of sales tools in preparation of product launches, which will vary depending on the product
Value proposition - Lead how to develop and write a strong value proposition and articulate why it is beneficial to our target market and potential customers
Skills, Knowledge And Experience
Degree educated in, marketing, product development or a business-related field
A blend of marketing finesse, strategic thinking and product understanding
Strong written and verbal communication skills to effectively convey product value propositions to both internal and external audiences
Ability to understand technical software products and translate feature sets into value for customers
Collaboration; work closely with cross-functional teams such as product development, sales, marketing and customer support to align with over all business goals and strategy
Bring creative ideas for product positioning, messaging and promotional campaigns that stand out in the market
Proficient in data analysis to measure the success of content strategy, understand customer behaviour and make informed recommendations and decisions
Ability to quickly grasp and understand the features and benefits of our products to be marketed focussing on unique selling points
Previous experience in product marketing, especially in a product-focused role
Familiarly with the ERP industry and the target audience
Company Info
You may also have seen from our recent posts that we are excited to begin sharing our new company name - Klipboard. Kerridge Commercial Systems (KCS) is becoming Klipboard and our new brand is designed to bring together our expertise across distribution, automotive, retail, rental, transport management, manufacturing, and field service management. We have offices based across the world and we are looking for talented individuals to join our growing teams. Due to our growth over the last few years it is an exciting time to join us as we enter our next chapter! At Klipboard we've introduced a flexible hybrid work policy, where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of
About the Company
Klipboard is a leading provider of innovative business management software solutions - and the new name for Kerridge Commercial Systems (KCS).
Under our new Klipboard name, we continue to offer industry-specific, cloud-based software across distribution, automotive, retail, rental, manufacturing, transport management and field service management. We remain the same robust, trusted, and innovative partner we have always been. We have the same values - and we believe in them more strongly than ever.
Our mission is to under...
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