- Company Name
- Schroders
- Job Title
- Media Data Specialist - UK - 211
- Job Description
-
**Job Title**
Media Data Specialist – UK
**Role Summary**
Collect, govern, and analyse paid and owned media data to deliver standardized measurement frameworks, actionable dashboards, and intelligent targeting across global markets. Collaborate with media agencies, performance leads, data scientists, and internal stakeholders to optimise media performance, ensure compliance, and drive data‑driven decision‑making.
**Expectations**
- Deliver high‑quality media analytics and governance for global campaigns.
- Produce real‑time dashboards that inform regional teams and senior leadership.
- Maintain compliance with privacy laws and data integrity standards.
- Drive continuous improvement of tracking, attribution, and reporting processes.
**Key Responsibilities**
1. **Media Measurement & Frameworks**
- Build and maintain global media measurement frameworks for programmatic, search, display, social, video, and direct publisher channels.
- Standardise performance tracking and reporting across paid and owned media.
2. **Performance Optimization**
- Partner with media agencies and the Performance Media Lead to monitor KPIs (engagement, brand awareness, ROI).
- Implement optimisations to meet campaign objectives.
3. **Targeting & Segmentation**
- Work with data scientists to develop intelligent targeting lists for priority markets using media insights, customer behavior, and segmentation strategies.
4. **Dashboard Development**
- Create user‑friendly dashboards (Google Analytics 4, Adobe Analytics, Power BI, etc.) that display real‑time performance, regional progress, and key media KPIs.
- Iterate dashboards based on stakeholder feedback and evolving business needs.
5. **Data Governance & Compliance**
- Ensure media data collection, tracking, and reporting comply with privacy laws and internal policies.
- Oversee data accuracy, integrity, and accessibility across campaigns.
- Support data audits and regulatory reporting.
6. **Technology & Innovation**
- Manage media analytics tools and integrate first‑party data with third‑party platforms while ensuring compliance.
- Collaborate on advanced analytics, AI‑driven models, and predictive targeting.
7. **Stakeholder Collaboration**
- Coordinate cross‑functionally with media agencies, Performance Media Lead, and Analytics Specialists to align tracking, pixel implementation, and attribution practices.
**Required Skills**
- Strong analytical skills and experience with media analytics tools (Google Analytics 4, Adobe Analytics, Power BI, Tableau).
- Proficiency in dashboard creation, data visualization, and KPI definition.
- Knowledge of media tracking, attribution models, pixel implementation, and attribution tools.
- Understanding of data governance, privacy regulations (GDPR, CCPA), and compliance frameworks.
- Familiarity with CRM integration (Salesforce) and investment platform data.
- Ability to collaborate across multi‑functional teams and present insights to senior stakeholders.
- Critical thinking, problem‑solving, and continual improvement mindset.
**Required Education & Certifications**
- Bachelor’s degree in Marketing, Statistics, Data Analytics, Computer Science, or related field.
- Professional certifications in analytics or data science (e.g., Google Analytics Certified, Microsoft Power BI, Tableau, Adobe Analytics) preferred.
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