- Company Name
- Pleo
- Job Title
- Brand Management Lead
- Job Description
-
**Job Title**
Brand Management Lead
**Role Summary**
Lead the end‑to‑end delivery of a brand refresh, translating brand strategy into actionable roadmaps, timelines, and executable plans. Manage cross‑functional delivery across content marketing, product design, employer brand, and agencies while embedding efficient operating models to ensure brand consistency and scalability.
**Expectations**
Deliver a high‑quality brand implementation that remains on schedule and within budget, maintaining brand integrity across all touchpoints. Provide operational leadership, change management, and clear communication to all stakeholders, ensuring the brand refresh aligns with strategic objectives.
**Key Responsibilities**
- Own cross‑functional delivery of the brand refresh, partnering with Brand, Content, Product, Employer Brand, and external agencies.
- Translate brand strategy into detailed roadmaps, timelines, and executable plans for multiple channels, products, and regions.
- Lead brand implementation and rollout, coordinating with key stakeholders across departments.
- Design and embed efficient operating models (intake, prioritisation, approval processes) for brand and production teams.
- Improve delivery quality, speed, and consistency while balancing creative ambition with operational realities.
- Serve as the right‑hand to the Brand Strategy Director on oversight and brand quality consistency.
- Provide oversight of brand quality across new assets and initiatives.
**Required Skills**
- 5–8 years of cross‑functional program or project management experience in brand, creative, media planning, research, web, app, and product environments.
- Proven senior delivery leadership with brand/rebrand experience across digital and people‑operations domains.
- Strong operational design expertise (process, governance, workflows) and change‑management capability.
- Ability to drive clarity in complex, fast‑moving environments and juggle tactical and strategic work.
- Excellent stakeholder management and communication skills.
**Required Education & Certifications**
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- Professional certifications such as PMP, PRINCE2, or equivalent are advantageous.