- Company Name
- Unfabled
- Job Title
- Brand Manager
- Job Description
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**Job Title**
Brand Manager
**Role Summary**
Lead the brand strategy, creative execution, and omnichannel launch programs for a consumer health and wellness company, targeting engagement, growth, and brand equity across DTC, retail, and digital platforms.
**Expactations**
4+ years of brand or marketing experience in omnichannel consumer brands (DTC + retail). Proven ability to develop bold, culturally relevant campaigns. Strong communication, creative direction, and hands‑on execution skills. Data‑driven, outcome focused, and thrives in fast‑paced, ambiguous environments.
**Key Responsibilities**
- Plan and execute integrated campaigns across paid, organic, influencer, community, CRM, and partnership channels to meet revenue, growth, and retention objectives.
- Generate and lead bold campaign concepts, including cultural moments, stunts, and guerrilla activations, to elevate brand awareness.
- Own content strategy and execution for organic channels, ensuring reach, engagement, shareability, and trend alignment.
- Oversee brand identity and creative direction across all touchpoints, maintaining consistency in messaging, visual style, and asset quality.
- Lead new product development from a brand perspective: naming, positioning, design input, and go‑to‑market storytelling for DTC and retail.
- Conceptualize and deliver retail activation strategies, packaging, in‑store assets, OOH, and omnichannel experiences for retail partners.
- Manage external agencies and internal teams; create briefs, workflows, and feedback loops to guarantee high‑quality delivery.
- Monitor performance, deliver regular reporting, and analyze insights to refine brand, content, and organic marketing efforts.
**Required Skills**
- Brand strategy development and execution
- Integrated campaign planning and execution (DTC, retail, digital, PR, events)
- Creative direction, copywriting, and visual storytelling
- Strong written and verbal communication
- Data analysis, insights extraction, and reporting
- Project management, agency coordination, and budget tracking
- Adaptability, proactive ownership, and high attention to detail
**Required Education & Certifications**
Bachelor’s degree in Marketing, Business, Communications, or related field.
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