- Company Name
- Jikoni
- Job Title
- Head of Event Sales & Marketing
- Job Description
-
**Job Title:** Head of Event Sales & Marketing
**Role Summary:**
Lead the development and execution of sales and marketing strategies for new event & catering verticals across the Jikoni brand portfolio, driving revenue growth, profit targets, and brand awareness for private events, corporate bookings, and cultural partnerships.
**Expectations:**
* Achieve or surpass revenue, profitability, and KPI targets for event sales and catering.
* Build and maintain a robust pipeline of private dining, corporate events, sponsorships, and cultural collaborations.
* Foster a positive, inclusive culture aligned with values of multiculturalism, integrity, and service.
**Key Responsibilities:**
- Design and implement a comprehensive sales & business plan across all event channels.
- Manage the full event booking lifecycle: prospecting, negotiation, contract finalisation, on‑site execution, and post‑event reporting.
- Track and forecast key metrics (sales revenue, cost of acquisition, cover numbers, Spend per Head, PDR occupancy) and present performance to senior leadership.
- Create and maintain sales kits, client‑facing collateral, marketing calendars, and digital assets (website, email, SEO/PPC, social media).
- Collaborate with creative, social, and operational teams on initiatives that deliver measurable financial outcomes.
- Cultivate relationships with neighbourhood, corporate, and community stakeholders to increase private dining and external catering bookings.
- Own revenue streams: Jikoni Events & Catering, Jikoni Private Dining, and partnership programmes.
**Required Skills:**
- Minimum 3 years of sales & marketing experience in the hospitality sector with proven growth results.
- Strong commercial acumen, data‑driven decision‑making, and financial KPI management.
- Ability to build and nurture external relationships (corporate, cultural, community).
- Excellent communication, negotiation, and presentation skills.
- Leadership mindset: ability to inspire teams, drive change, and coordinate cross‑functional initiatives.
- Proficiency in digital marketing tools (CMS, email marketing, SEO/PPC, social media analytics).
**Required Education & Certifications:**
- Bachelor’s degree in Business, Marketing, Hospitality Management, or related field.
- No mandatory certifications; relevant industry experience substitutes formal credentials.