Gü Desserts | Certified B Corp™

About the Company

Since 2003, we've been filling homes with indulgent treats, made up of layers of delicious textures and flavours. All served in your very own glass ramekin, making it perfectly portioned to take a short skip from fridge to sofa, ideal for a Friday night – or indeed, any night! Our products aren’t the only thing with layers. Our packaging has hidden depths too. 100% recyclable and reusable. Based in West London with a brand-new manufacturing site in Bishops Stortford, we are an award-winning company with sales of over £70.3m, growing at over +8.0% RSV vs YA, making us the number one dessert brand in the UK. This equates to one in every five UK households having bought a Gü dessert in 2022*. For all current vacancies, please visit the 'Jobs' section of our page. * Nielsen, Chilled Desserts, UK, MAT data w.e. 26.02.22

Listed Jobs

Company Name

Gü Desserts | Certified B Corp™

Job Title

Senior International Brand Manager

Job Description

**Job title** Senior International Brand Manager **Role Summary** Champion Gü’s brand strategy across international markets, with a priority focus on the United States. Own brand equity development, commercial performance, and expansion initiatives, ensuring all global communications, packaging, activations, and launches align with brand guidelines while resonating locally. **Expactations** - Develop and execute a forward‑looking FY28 international brand plan. - Act as the global brand guardian to maintain consistency across all markets. - Define and deliver a three‑year innovation pipeline for the U.S. market. - Lead new market rollouts and portfolio management to scale the brand’s footprint. - Provide strategic and commercial input as part of the U.S. leadership team. - Manage and develop one direct report. **Key Responsibilities** *International Brand Growth* - Execute the International Brand Plan and prepare FY28 strategy. - Ensure all communications, packaging, activations, and launches meet global brand guidelines. - Translate global content to local relevance and effectiveness. *Market Expansion & Rollouts* - Lead new market rollouts based on commercial opportunity and win‑ability. - Expand international footprint through scalable brand tools and portfolio oversight. - Partner with central and local teams to deliver customized launch toolkits. *Innovation & Portfolio Leadership* - Identify consumer and market needs to build a robust innovation pipeline. - Collaborate with Innovation teams to integrate local insights into NPD plans. - Support global portfolio prioritisation for international markets. *USA Market Leadership* - Own and execute a 3‑year US innovation pipeline. - Lead new product launches, coordinating with local influencer, social, and shopper agencies. - Contribute to strategic and commercial decisions within the US leadership team. *Collaboration & People Leadership* - Work cross‑functionally in a matrixed, high‑growth environment. - Play a key role in high‑profile regional project teams. - Line‑manage and mentor one direct report. **Required Skills** - 2+ years international or global brand marketing experience. - Proven track record of delivering impactful brand campaigns and local activations on limited budgets. - Strong commercial acumen, linking brand building to business growth. - Experience launching brands or products internationally. - Consumer‑centric mindset with a global perspective. - Strategic thinker, able to define market entry and success criteria. - Comfortable operating in ambiguity and delivering results quickly. - Collaborative team player with cross‑functional experience. - Line‑management experience preferred. **Required Education & Certifications** - Bachelor’s degree in Marketing, Business, or related field (Master’s preferred). - Relevant certifications in brand management, marketing strategy, or project management (e.g., GMA, PMP) are advantageous.

London, United kingdom

Hybrid

Senior

19-01-2026