Ways2Well

About the Company

Ways2Well is pioneering the health empowerment movement, focusing on proactive, predictive, and personalized treatment modalities. We exist to prevent disease, maximize human potential, and reinvent healthcare as a system built on wellness, not sickness. Ways2Well is trusted by the world’s best athletes and uses the most advanced technology to determine the best solutions for your unique needs. We work to optimize your health and prevent the onset of chronic illnesses using data-informed insights.

Listed Jobs

Company Name

Ways2Well

Job Title

VP of Marketing

Job Description

Job Title: VP of Marketing Role Summary: Lead the overall marketing and brand strategy for a mission‑driven health brand, scaling growth across multiple product verticals. Own budget, measurement, and cross‑functional collaboration to deliver high‑impact initiatives in a fast‑paced environment. Expectations: - 10+ years of progressive marketing leadership, preferably in DTC, health, wellness, or consumer technology. - Proven track record driving rapid growth and launching new verticals. - Experience with influencer, podcast, partnership, and subscription‑model marketing. - Strong data‑driven mindset with expertise in A/B testing and performance analytics. - Hands‑on operator who can design strategy and execute with a small team. Key Responsibilities: - Own and execute marketing and brand strategy to build a trusted patient experience. - Establish marketing frameworks, processes, and build a high‑performance team. - Drive growth across DTC channels: eCommerce, paid and organic media. - Manage the marketing budget, forecast growth metrics, and optimize ROI. - Lead measurement & analytics, refining pricing, campaigns, funnels, and messaging. - Conduct deep market and competitive analysis to identify new opportunities. - Collaborate with Operations, Clinical, Product, and Technology teams to ensure a cohesive consumer experience. Required Skills: - Leadership, inspiration, and stakeholder alignment. - Digital acquisition channels: social, paid search, email, retention. - Budget ownership and performance accountability. - Analytical mindset with a bias for experimentation. - Excellent communication and collaboration skills. Required Education & Certifications: - Bachelor’s Degree in Marketing, Business, Communications, or related field. - MBA or equivalent advanced degree preferred.

Austin, United states

On site

Senior

21-01-2026