- Company Name
- career.io
- Job Title
- SEO & AI Content Specialist
- Job Description
-
**Job title:** SEO & AI Content Specialist
**Role Summary:**
Drive organic search and AI‑driven visibility for a career‑services brand by optimizing existing content and crafting new material that aligns with SEO best practices and generative AI frameworks.
**Expactations:**
- Deliver measurable improvements in organic traffic, AI‑search ranking, and content engagement within 6–12 months.
- Maintain high editorial standards in English and adapt content for multiple platforms.
- Collaborate cross‑functionally to align content with PR, sales, and product strategies.
**Key Responsibilities:**
- Optimize site content for freshness, structure, internal linking, metadata, and on‑page SEO.
- Use LLM Visibility Tracker, GEO, and AEO data to identify gaps and guide new content creation.
- Create landing pages, thought‑leadership pieces, and outreach materials in partnership with SEO, PR, and Sales teams.
- Experiment with LLMs (ChatGPT, Claude, Gemini, Perplexity) for ideation, research, editing, and optimization.
- Structure content for AI citation, visibility, and trust (GEO/AEO).
- Track and report the impact of changes on organic and AI visibility.
- Stay current on search and LLM trends, feeding insights to the team.
**Required Skills:**
- 1–3 years experience in SEO, content marketing, or digital marketing (content‑heavy focus).
- Strong foundation in on‑page SEO, internal linking, meta optimization, and content structure.
- Hands‑on experience with LLMs for content generation and advanced prompting beyond basic text output.
- Proficiency with Ahrefs, Google Analytics 4, and Google Search Console.
- Excellent written English, editing, and proofreading skills.
- Curious, experimental mindset with a track record of testing, measuring, and iterating.
**Required Education & Certifications:**
- Bachelor’s degree in Marketing, Communications, Computer Science, or related field (or equivalent experience).
- No mandatory certifications, though familiarity with SEO or content marketing certificates is a plus.