- Company Name
- Sense Wellbeing
- Job Title
- Growth Marketing Manager
- Job Description
-
Job title: Growth Marketing Manager
Role Summary: Lead end‑to‑end go‑to‑market (GTM) strategy and execution for a B2B SaaS health platform, driving demand, lead generation, and conversion through paid media, content, and conversion optimization. Own the growth engine from concept to measurement and continuously iterate to achieve measurable ROI.
Expactations: • Deliver high‑impact launch campaigns generating qualified leads and revenue growth. • Scale paid acquisition across Google, LinkedIn, Meta and emerging channels with clear KPI ownership. • Build and optimize conversion funnels, email nurture flows, and website landing pages to maximize lead-to-opportunity conversion. • Provide actionable analytics, reporting, and insights to inform strategic decisions. • Shape brand voice and social presence to align with target audience.
Key Responsibilities:
- Develop and execute full‑funnel GTM plan, positioning, messaging, and value propositions.
- Plan, launch, and scale paid search, LinkedIn, retargeting, and Meta campaigns; monitor spend and ROI.
- Create compelling content (blogs, case studies, landing pages, nurture emails, sales materials).
- Partner with Digital Lead to optimize website, run A/B tests, and improve on‑site conversion.
- Manage brand tone, visual consistency, and social media presence; coordinate with external vendors when needed.
- Track, analyze, and report on all growth metrics; refine strategies based on data.
Required Skills:
- 4–7 years of hands‑on digital marketing/growth in fast‑growth SaaS startups.
- Proven success managing Google Ads, LinkedIn Ads, Meta, and other paid media with measurable ROI.
- Expertise in funnel optimization, A/B testing, and conversion rate optimization.
- Advanced proficiency with HubSpot Marketing Hub and other lead‑gen platforms.
- Strong analytical mindset, translating metrics into data‑driven strategy.
- Entrepreneurial, resourceful, and comfortable in a rapidly moving startup environment.
Required Education & Certifications:
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- HubSpot Inbound Marketing Certification (preferred).
Manchester, United kingdom
Hybrid
18-11-2025