- Company Name
- Cytokinetics
- Job Title
- Marketing Director France & Benelux
- Job Description
-
Job title: Marketing Director France & Benelux
Role Summary: Lead the design, execution, and assessment of local marketing strategies and multi‑channel programs for innovative cardiovascular therapies across France and the Benelux region, ensuring alignment with global brand frameworks, regulatory compliance, and cross‑functional integration.
Expectations: Deliver measurable commercial growth and brand equity; oversee successful product launches (pre‑, during, and post‑launch); manage budgets; provide strategic insights and operational leadership to a cross‑functional marketing team and external partners.
Key Responsibilities
- Develop, adapt, and implement local marketing strategies and annual plans aligned with global and regional brand frameworks.
- Define and refine brand positioning, value propositions, and lifecycle priorities using market insights, competitive intelligence, and customer needs.
- Plan and execute comprehensive pre‑launch, launch, and post‑launch activities, ensuring cross‑functional readiness and alignment.
- Translate clinical and scientific data into clear, differentiated customer narratives for HCPs.
- Lead omnichannel engagement initiatives across digital, congresses, and face‑to‑face platforms.
- Partner with Sales to enable field teams through training on brand strategy, campaigns, and tools.
- Conduct market research, competitive analysis, and customer segmentation to inform tactical and strategic decisions.
- Collaborate with Medical Affairs, Regulatory, Market Access, and Sales to ensure integrated, compliant execution.
- Act as the local liaison with Global and Regional Marketing teams, feeding local insights into global strategy.
- Manage relationships with external agencies, media partners, and event organizers to deliver high‑quality brand activities.
- Oversee participation in national and regional congresses, symposia, and educational programs.
- Own marketing budgets, financial processes, and resource allocation in line with strategic priorities.
- Track and report on brand performance, launch progress, and key business risks to local and EU stakeholders.
- Maintain compliance with SOPs, promotional codes, and applicable regulations, continuously improving marketing processes.
- Lead and develop marketing resources and cross‑functional contributors, fostering accountability and performance.
Required Skills
- Strategic and analytical thinking with execution focus.
- Strong scientific acumen to translate clinical data into marketing insights.
- Proven project management, planning, and prioritization abilities.
- Leadership and influence across functions and organizational levels.
- Expertise in omnichannel strategy, digital, media, events, and congress planning.
- Excellent interpersonal, communication, and presentation skills.
- Deep knowledge of healthcare communication laws, regulations, and codes.
- Fluency in French and English.
Required Education & Certifications
- Bachelor’s degree in science, pharmacy, or medical science; advanced degree in marketing, business administration, or related field preferred.
- Relevant certifications in pharmaceutical marketing, regulatory affairs, or project management (e.g., PMP) are a plus.