- Company Name
- McKesson
- Job Title
- Sr. Advisor, Digital Content (19 Month Contract)
- Job Description
-
**Job Title**
Sr. Advisor, Digital Content
**Role Summary**
Lead the development, strategy, and execution of digital content across social media and web platforms. Serve as a strategic partner to communications and marketing teams, creating high-impact content, optimizing engagement, and driving audience growth through data‑driven insights.
**Expectations**
- Deliver measurable increases in brand awareness, engagement, and follower growth.
- Provide expert guidance on digital strategy, content creation, and paid media.
- Maintain a consistent, compelling online presence aligned with corporate priorities.
**Key Responsibilities**
- Build and manage end‑to‑end social media calendars and campaigns.
- Create and curate written, visual, and video assets tailored to each platform.
- Develop and execute paid social campaigns; monitor budgets and ROI.
- Manage website content, ensure accuracy, optimize UX, and update pages as needed.
- Analyze performance metrics with tools such as Google Analytics, social dashboards, and report findings.
- Advise on SEO best practices and implement tracking/KPI frameworks.
- Collaborate cross‑functionally with executive, communications, marketing, and U.S. social teams.
- Monitor online conversations for issue management and brand safety.
- Produce quarterly and annual social media and digital performance reports.
**Required Skills**
- Strategic thinking with an analytical mindset.
- Proficiency in social media management (Facebook, LinkedIn, Twitter, Instagram, TikTok, etc.).
- Expertise in paid social platforms and budgeting.
- Strong writing, copyediting, and visual storytelling abilities.
- Video production and editing skills (e.g., Adobe Premiere, Final Cut).
- Web content management and basic HTML/CSS knowledge.
- Advanced proficiency in Google Analytics, social analytics tools (e.g., Sprout Social, Hootsuite, Brandwatch).
- Excellent stakeholder management and cross‑functional collaboration.
- Adaptability to evolving digital trends and best practices.
**Required Education & Certifications**
- Bachelor’s degree in Communications, Marketing, Digital Media, or related field.
- Professional certifications preferred: Google Analytics, Facebook Blueprint, Hootsuite Social Marketing, or related digital marketing credentials.
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