- Company Name
- Mircom Group of Companies
- Job Title
- Marketing Operations Specialist
- Job Description
-
**Job Title**
Marketing Operations Specialist
**Role Summary**
Drive revenue growth by managing CRM, marketing automation, and data operations. Convert raw data into insights, optimize lead flow, and ensure seamless marketing‑to‑sales handoff.
**Expectations**
- Own and improve CRM and marketing automation systems (D365, ActiveCampaign).
- Maintain data integrity and governance across databases.
- Deliver actionable reporting on lead quality, pipeline impact, and event ROI.
- Collaborate cross‑functionally with Sales, IT, and Marketing to align on strategy and execution.
**Key Responsibilities**
- Administer day‑to‑day CRM (D365, ActiveCampaign): data architecture, field mapping, permissions, integrations.
- Establish data governance: duplication removal, validation, enrichment, retention policies.
- Build custom CRM objects, fields, views, dashboards for sales, marketing, and customer success.
- Partner with IT and Sales Ops on CRM roadmap and migrations.
- Grow prospect and customer databases via web, events, partners, gated content.
- Create segmentation models (firmographic, behavioral, product, lifecycle).
- Monitor database health, implement progressive profiling and enrichment.
- Work with demand generation to activate high‑value segments.
- Design and optimize lead scoring, qualification, routing, and territory assignment.
- Manage lead lifecycle stages, SLAs, and marketing‑to‑sales handoff processes.
- Analyze lead flow performance, conversion rates, and sales acceptance.
- Generate recurring reports on lead quality, response times, pipeline impact.
- Support tradeshows, dealer events, factory tours: registration, lead capture, CRM ingestion, labeling.
- Execute pre‑event email campaigns; ensure timely sales follow‑up.
- Track event ROI, lead quality, pipeline contribution.
- Coordinate with agency on SEO execution, keywords, technical priorities.
- Monitor GA4, Search Console, SEMrush for traffic and conversion trends.
- Identify website issues affecting lead capture or CRM data flow.
- Assist content team with SEO metadata and gated asset URL structure.
**Required Skills**
- CRM administration (D365, Salesforce, HubSpot).
- Marketing automation (ActiveCampaign, Marketo, Pardot).
- Database architecture, data modeling, segmentation logic.
- Excel/Google Sheets: data analysis, VLOOKUP, pivot tables.
- Data enrichment tools (ZoomInfo, Clearbit, Apollo).
- BI/reporting tools (Power BI, Tableau, Looker).
- GA4, Search Console, basic SEO.
- B2B buying cycles, account hierarchies, multi‑touch attribution.
- ABM platforms, intent data, event marketing platforms.
- Detail‑oriented, problem‑solving, process‑thinking.
- Cross‑functional collaboration.
**Required Education & Certifications**
- Bachelor’s degree in Marketing, Business Administration, Information Systems, Data Analytics, Computer Science, or related field.
- 2–4 years of experience in CRM administration, marketing operations, sales operations, or data management.