- Company Name
- Crescent Hotels & Resorts
- Job Title
- Marketing Manager ($75,000 - $85,000 per year)
- Job Description
-
Job title: Marketing Manager
Role Summary: Lead the full spectrum of marketing initiatives for a boutique luxury hotel, aligning digital, content, and experiential tactics with business objectives to drive revenue and brand equity.
Expectations: Deliver measurable ROI through integrated campaigns, maintain brand consistency across all touchpoints, collaborate seamlessly with sales, revenue management, and operations, and provide data‑driven performance reporting to leadership.
Key Responsibilities:
• Develop and execute annual marketing strategy and budget in partnership with Director of Sales & Marketing.
• Manage digital marketing, paid media, email, SEO, and OTA performance to maximize visibility and conversion.
• Create and oversee on‑property activations, seasonal experiences, and influencer/partner collaborations.
• Coordinate marketing for F&B outlets (NoMo Kitchen, The Rose Garden, Sip Happens).
• Lead brand stewardship, ensuring consistency of online presence, social media, and guest experience.
• Produce performance analytics, identify trends, and adjust strategies to meet revenue targets.
• Serve as primary marketing liaison to internal teams, ownership, and corporate stakeholders.
Required Skills:
• 3+ years of hospitality marketing experience, ideally independent or lifestyle brands.
• Proven execution of integrated, revenue‑driven campaigns across digital and traditional channels.
• Strong understanding of OTAs, review platforms, social media, and performance marketing tools.
• Excellent project management, cross‑functional collaboration, communication, and analytical skills.
Required Education & Certifications:
• Bachelor’s degree in Marketing, Business, Communication, or related field (preferred).
• Marketing or hospitality‑specific certifications (e.g., SMX, HubSpot, or GDS) welcomed.