Aspire Software

www.aspiresoftware.com

1 Job

254 Employees

About the Company

Aspire Software is a global software investment company specializing in acquiring and growing vertical market software businesses. As an operating group of Valsoft Corporation, Aspire partners with companies across industries such as hospitality, automotive, marine, and travel & leisure, providing them with the resources, expertise, and strategic guidance needed for long-term success. Operating under a decentralized model, Aspire empowers each business to maintain its unique identity while benefiting from shared best practices, operational support, and a collaborative network. With a commitment to sustainable growth and innovation, Aspire Software continues to build a global portfolio of high-performance software companies.

Listed Jobs

Company Name: Aspire Software
Job Title: Content Marketing Specialist
Job Description: Job title: Content Marketing Specialist Role Summary: Spearhead end‑to‑end content strategy for a B2B SaaS audience, creating, publishing, and optimizing written and visual assets across digital channels to drive brand awareness and engagement. Expectations: - Minimum 3 years of proven content marketing experience, preferably in B2B SaaS. - Demonstrated ability to produce high‑quality blog posts, white papers, case studies, press releases, and social media copy. - Strong command of SEO, analytics, and social media best practice, with experience in A/B testing to improve performance. - Fluent in English (written & spoken); professional proficiency in French required. - Authorized to work in Canada and able to work both independently and cross‑functionally in a fast‑paced environment. Key Responsibilities: - Develop and maintain a comprehensive content calendar aligned to marketing objectives. - Create engaging social media posts (LinkedIn and other platforms) and supporting copy. - Write and edit long‑form content (blogs, white papers, case studies, thought leadership). - Draft press releases and coordinate media communications. - Provide content direction for visual assets (infographics, carousels) in collaboration with design. - Conduct content audits, competitive analysis, and gap assessments. - Monitor performance metrics via analytics tools; use insights to refine strategy. - Execute A/B tests on copy and formats to optimize engagement and conversion. Required Skills: - Exceptional writing and proofreading; adaptive tone for diverse audiences. - Deep social media strategy and content optimization knowledge. - Solid SEO principles and on‑page optimisation. - Proven project management and multitasking in high‑velocity settings. - Familiarity with marketing automation platforms (HubSpot, Marketo, Pardot). - Experience with analytics tools (Google Analytics, social platform insights). - Strong research, strategic thinking, and problem‑solving abilities. - Team collaboration, clear communication, and self‑motivation. Required Education & Certifications: - Bachelor’s degree in Marketing, Communications, or a related discipline.