Free Soul

About the Company

Welcome to Free Soul, the go-to Home of Female Wellness for women across the globe. We focus on the unique needs of women by formulating a range of nutritionist-designed products to address everything they face - from PCOS to menopause, to bloating and hormone health. Each of our products promises to help our customers become the best version of themselves. And, much like our products our team are on a similar journey.

Listed Jobs

Company Name

Free Soul

Job Title

Performance Marketing Executive

Job Description

**Job Title** Performance Marketing Executive **Role Summary** Drive customer acquisition and revenue growth by managing paid social campaigns on Meta (Facebook & Instagram) and TikTok. Own end‑to‑end campaign planning, execution, optimisation, and reporting for a purpose‑led wellness brand. **Expectations** - Deliver measurable ROAS, CAC, CTR and conversion targets. - Own budget management and allocation across paid media channels. - Provide clear, data‑driven insights and actionable optimisation recommendations. - Stay current with platform updates, tools and industry best practices. **Key Responsibilities** - Plan, launch, and optimise Meta and TikTok paid social campaigns. - Structure campaigns, segment audiences, test creatives, and manage bids. - Collaborate with creative teams to produce platform‑specific ads. - Analyse performance metrics and translate findings into optimisation strategies. - Produce weekly and monthly performance reports with insights and recommendations. - Manage and adjust budgets to maximise efficiency and ROI. - Keep abreast of new features, algorithm changes and best practices. - Build internal expertise in performance marketing tools and attribution platforms. - Contribute innovative ideas to strategy and testing. **Required Skills** - Strong analytical and problem‑solving abilities. - Proficiency in Excel or Google Sheets, comfortable with formulas and data manipulation. - Hands‑on experience or strong familiarity with Meta Ads Manager and/or TikTok Ads Manager. - Understanding of basic statistical concepts, A/B testing principles and conversion optimisation. - Knowledge of Google Analytics or similar web analytics tools. - Excellent written and verbal communication; able to present data‑driven insights clearly. - Curiosity, commercial awareness, and a proactive, ownership mindset. **Required Education & Certifications** - Bachelor’s degree in Mathematics, Economics, Statistics, or another quantitative field. - Optional: Meta Certified Media Buying Professional, TikTok Digital Marketing Certification, or similar paid‑social credentials.

London, United kingdom

Hybrid

23-09-2025