- Company Name
- Surya Carpet
- Job Title
- MARKETING AND EDITORIAL COPYWRITER
- Job Description
-
Job title: Marketing and Editorial Copywriter
Role Summary:
Write, edit and manage compelling copy for multiple home‑furniture brands across digital, print, and experiential channels. Develop consistent brand voice, oversee content calendars, and collaborate with marketing, e‑commerce, and product teams to align messaging with business objectives.
Expectations:
Deliver revenue‑focused, customer‑centric copy that reflects brand values. Maintain a high volume of time‑sensitive content, meet tight deadlines, and troubleshoot quality issues while ensuring brand consistency and messaging accuracy.
Key Responsibilities:
- Establish and evolve brand voice and style guide across all brands.
- Create and promote storytelling for designs, products, and brand initiatives on all channels.
- Research competitors and industry trends to elevate content quality and brand experience.
- Manage content calendars and standardize content success metrics; repurpose content for enhanced customer journey.
- Produce copy for email, social, direct mail, packaging, showroom collateral, and digital assets.
- Review and proofread all materials for accuracy, tone, and brand compliance.
- Partner cross‑functionally with marketing, e‑commerce, product, and design teams to execute multi‑channel campaigns.
- Optimize copy for SEO, SEM, and keyword targeting where applicable.
- Verify the alignment of words, photography, video, and graphic design elements.
Required Skills:
- 3+ years of copywriting experience in digital, social, and print.
- Proficiency in creating luxury‑goods, fashion, or home‑brand content (preferred).
- Strong writing, editing, and proofreading abilities.
- Command of email marketing, SEO, SEM, keyword research, and web best practices.
- Understanding of the interplay between copy, imagery, video, and design.
- Excellent communication and cross‑functional collaboration.
- Detail‑oriented, deadline‑driven with strong prioritization.
- Proficient with Microsoft Office; Adobe Creative Suite (InDesign, Photoshop, Illustrator) preferred.
Required Education & Certifications:
- Bachelor’s degree in Marketing, Communications, or related field.
- No specific certifications required.