- Company Name
- Jane App
- Job Title
- Lifecycle Marketing Manager
- Job Description
-
Job title: Lifecycle Marketing Manager
Role Summary: Own and amplify lifecycle marketing across acquisition, activation, retention, upsell, and win‑back. Lead the planning, execution, and optimization of automated journeys, ensuring seamless customer experience from onboarding to advocacy.
Expactations: Deliver measurable lift in activation, adoption, retention, and conversion through data‑driven segmentation, personalization, and testing. Maintain clean, compliant data hygiene and ensure knowledge transfer of lifecycle processes across teams.
Key Responsibilities:
- Design, launch, and iterate end‑to‑end lifecycle programs (onboarding, nurture, upsell, win‑back).
- Build and manage automated journeys in tools such as HubSpot, Braze, or Iterable.
- Segment and target audiences, leveraging behavioral triggers and demographic insights.
- Conduct A/B tests and multivariate experiments to refine messaging and channel mix.
- Analyze performance with Looker, Google Analytics, Tableau, or similar; report actionable insights to stakeholders.
- Collaborate with content, product marketing, integrated campaigns, compliance, and ops to maintain a cohesive brand voice.
- Ensure data governance, privacy compliance, and data hygiene across all touchpoints.
Required Skills:
- 5–7 years in lifecycle, email, or CRM marketing; 3+ years in automated journey creation.
- Proficiency with HubSpot, Braze, or Iterable; strong grasp of automation logic.
- Expert segmentation, personalization, and cross‑channel campaign orchestration.
- Advanced A/B testing, analytics, and insights derivation skills.
- Experience in B2B SaaS context preferred, including lead‑scoring models.
- Strong communication, stakeholder management, and cross‑functional collaboration.
Required Education & Certifications:
- Bachelor’s degree in Marketing, Business, Communications, or related field (preferred).
- Certifications in HubSpot, Salesforce Marketing Cloud, Braze, or similar are a plus.