- Company Name
- Alimentiv
- Job Title
- Senior Content Marketing Specialist
- Job Description
-
**Job Title:** Senior Content Marketing Specialist
**Role Summary:**
Leads the creation, execution, and measurement of integrated marketing communications to boost brand visibility, lead generation, and audience engagement for a life‑sciences organization. Manages content development across digital, print, and event channels, collaborates with cross‑functional teams and external partners, and ensures all messaging aligns with brand standards and strategic goals.
**Expectations:**
- Deliver high‑quality, technically accurate content for B2B audiences.
- Drive end‑to‑end campaign management from concept through performance analysis.
- Maintain consistency of brand voice across all channels and assets.
- Optimize content for SEO and marketing automation to support demand generation.
- Manage budgets, vendor relationships, and documentation with minimal supervision.
**Key Responsibilities:**
- Create and edit copy for brochures, blogs, emails, ads, videos, press releases, and presentations.
- Develop and maintain social media calendars; write and schedule posts for LinkedIn, X, etc.
- Partner with graphic designers to align visuals with messaging.
- Lead project management of marketing assets, including interviews, approvals, and archiving.
- Produce website and landing‑page content; ensure SEO best practices with Digital Marketing Manager.
- Write copy for lead‑generation and automated nurture campaigns; collaborate with Inside Sales.
- Design promotional content and advertising plans for conferences, webinars, and roadshows; coordinate with event vendors.
- Track campaign expenses, maintain budget reports, and update project dashboards.
- Evaluate and recommend new content vendors/ agencies; maintain collateral inventory and archives.
- Provide consultative guidance to stakeholders on messaging and delivery methods.
**Required Skills:**
- Strong written and verbal communication; meticulous attention to detail.
- Ability to translate complex scientific/technical information into clear marketing copy.
- B2B marketing expertise, preferably in Clinical Research, CRO, Pharmaceutical, or Life Sciences.
- Proficiency with marketing automation platforms (e.g., HubSpot).
- Social media fluency for organic and paid campaigns (LinkedIn, X, Instagram).
- Project‑management tools experience (Monday.com, Asana, Smartsheet).
- SEO knowledge and content optimization.
- Analytical skills for dashboarding, metrics, and campaign performance reporting.
- Vendor and stakeholder management; consultative approach.
**Required Education & Certifications:**
- Minimum 4–6 years of relevant marketing/communications experience.
- Bachelor’s degree (or equivalent) in Marketing, Communications, Business, or a related field; certificate/diploma accepted.
- Preference for candidates with global CRO experience and EST‑time‑zone alignment.