Raft

About the Company

Raft is the intelligent logistics platform that's rewriting the technology playbook for freight forwarders and customs brokers in the automation era.

We empower our customers to drive efficiency, collaborate effectively, and deliver more value to their shipper end-customers by automating shipment execution across the entire lifecycle--from operations, finance, customs, and sales to visibility and emissions reporting.

Raft embeds AI into workflows and standardizes diverse data inputs--whether email content, EDI, or API--in order to drive lower-touch shipment execution. This frees up teams to focus on higher value work while reducing costs and driving profitability.

Founded in 2017, Raft serves 60 freight forwarders in 30+ countries globally, including 40% of the A&A's Top 25 Global Freight Forwarders List. Our platform is used to execute over 300k shipments per month, saving customers up to 2 hours on every shipment.

Find out more: www.raft.ai.

Listed Jobs

Company Name

Raft

Job Title

Content Manager

Job Description

Job Title: Content Manager Role Summary: Lead end‑to‑end B2B content strategy for a SaaS AI logistics platform. Own brand narrative, create high‑impact collateral, manage media relationships, and harness AI tools to scale storytelling while ensuring authenticity. Drive demand generation across all channels and collaborate with product, sales, and customer success to produce customer‑centric content. Expectations: - Deliver measurable growth in demand and brand engagement. - Build and scale a content function in a fast‑growing, product‑led environment. - Maintain a consistent, compelling voice that balances AI‑generated insights with human creativity. Key Responsibilities: - Develop and execute a comprehensive content strategy aligned with demand generation and product launches. - Craft and approve all marketing collateral, including sales decks, customer success case studies, and product release materials. - Manage external media and press relations to maximize brand visibility in logistics and AI spaces. - Evaluate and pilot AI‑driven content tools, determining appropriate use cases for AI vs. human authorship. - Analyze buyer journeys, run A/B tests, and turn insights into actionable content initiatives. - Lead cross‑functional collaboration with product, sales, and customer success teams. - Oversee external agencies, writers, and internal contributors; influence executive stakeholders. Required Skills: - Proven B2B content leadership experience (SaaS & AI preferred). - Exceptional written communication and storytelling ability. - Deep familiarity with AI content tools and emerging marketing technologies. - Strong project management and agency‑partner coordination skills. - Ability to distill complex supply‑chain or logistics concepts into engaging narratives. - Collaborative mindset with influence across senior leadership. Required Education & Certifications: - Bachelor’s degree in Marketing, Communications, Journalism, Business, or related field. - Optional certifications in Content Marketing, Digital Strategy, or AI‑Marketing technologies.

London, United kingdom

On site

06-11-2025