- Company Name
- Carter Murray
- Job Title
- Product Marketing Manager - Email Security
- Job Description
-
**Job Title**
Product Marketing Manager – Email Security
**Role Summary**
Design, build, and scale the product marketing function for a high‑performance email infrastructure platform. Own positioning, messaging, go‑to‑market strategy, and sales enablement to drive market awareness, revenue growth, and brand differentiation in the email security and AI space.
**Expectations**
• Establish foundational frameworks and processes for positioning, messaging, GTM, and enablement.
• Translate complex technical capabilities into business‑focused value propositions.
• Influence revenue outcomes through pipeline acceleration, win‑rate improvements, and strategic insights.
• Deliver high‑volume, high‑impact marketing assets across all touchpoints.
**Key Responsibilities**
- Build and own end‑to‑end product marketing function.
- Define segmentation‑based positioning and value propositions.
- Lead GTM execution for product releases: audience definition, messaging, content, and sales collateral.
- Develop and maintain competitive intelligence and win‑strategy playbooks.
- Produce narrative documents, briefs, decks, GTM pages, and authority‑building assets.
- Partner with Organic Discovery to embed narratives in canonical, organic, and LLM‑optimized content.
- Represent the brand in sales conversations, analyst briefings, and buyer evaluation moments.
**Required Skills**
- 5–8+ years in product marketing for email infrastructure, email security, deliverability, or related technical fields.
- Proven experience building or scaling product marketing teams.
- Expertise in positioning, messaging, GTM strategy, sales enablement, and competitive differentiation.
- Strong analytical skills to synthesize market insights and drive decisions.
- Excellent written and verbal English; German language skills are a plus.
- Structured, hands‑on execution mindset; ability to thrive in ambiguity.
**Required Education & Certifications**
- Bachelor’s degree in Marketing, Business, Engineering, or a related discipline.
- Product marketing or related certifications (e.g., Pragmatic Institute, HubSpot, etc.) desirable but not mandatory.